There are several CTAs on the page. “Get Started” appears twice and is in bright red. Two other CTAs offer the opportunity to speak with an Airbnb “superhost” or join the Airbnb host newsletter to learn more.
Given the nature of Airbnb’s business, they include an important section on how new hosts will feel supported and protected against guest incidents, accidents, and COVID-19 complications.
As always Airbnb does a great
job with healthy margins, plenty of white space, and stunning images.
Bluehost is one of the most popular web hosting companies in the world. This landing page is a special promotion for a discounted monthly hosting rate.
The page informs the visitor what they’ll be getting. The hosting price is clear and above the fold. A slight scroll down explains the asterisk specific database by industry next to the $2.95/month price tag.
The CTA button stands out from the page. It uses examples of quality lead specific, action-oriented language.
Visually, notice the prominence of the image and the mood it evokes (calm, happiness, carefree). And the space isn’t cramped. There’s plenty of room outside of the text areas.
Bluehost also has a helpful
chat button at the top of its landing pages that doctors email list helps visitors with questions reach a support representative as quickly as possible.
Adding a chat to your website can also help improve conversion rates. Recent statistics show that 42% of website visitors say a company is more trustworthy if it offers live chat support.