Your landing page’s call-to-action (CTA) button is the centerpiece. It’s the one thing that should ease any tension and help your visitor feel like they’re adding value to their lives once they click on it.
Your CTA should do two things: be clear about what the visitor is receiving and that it’s a call to action.
You can clearly communicate
what they’re receiving by using specific language like “Get my free eBook” or “Try the demo now” instead of “Submit.”
And you can visually show that it’s a CTA by recent mobile phone number data making it a button (i.e., text within a box) and using bright or contrasting colors with a bold, easy-to-read font.
Generation Landing Pages
With all these best practices in mind, let’s take clarify your value proposition a look at six examples of landing pages that are killing it.
Airbnb has designed
this landing page to entice people to host their doctors email list living spaces. The page tour allows potential hosts to hear from current hosts, see their earning potential at their location, and learn how hosting works.