When planning content, you have to take into account the definition of various buyer personas , or ideal clients, based on the behavior of your current clients and even from research or data that you may have obtained.
How will these buyer personas act through the 3 stages of the Customer Journey ? Awareness (top of the funnel), consideration (middle of the funnel) and decision making (bottom of the funnel).
You should focus on creating
Content for the type of reader who will ultimately become a client. It is of no use to create content just for them to see it. And not just clients, but ambassadors of your company. When someone likes your product or service, they will talk about it. We would be looking at free word-of-mouth marketing.
Remember that each piece of content must be directed at a buyer shareholder database persona and correspond to their stage in the Buyer’s Journey. The different types of content are:
After you’ve come up with some new content ideas, now you’re ready to start your own plan!
Your content plan should consist of a detailed calendar of at least 3 months (repurposing old and new content), plus any events or initiatives taking place within this period. Content should target your BPs through the various stages of the Buyer’s Journey, and you should organize and target campaigns around any major events.
Decide what you will publish, when and how
3. Content creation
Before you begin, keep in mind that a technology company needs to have a solid web presence.
Having a website that explains in detail the products and services offered, including microsoft advertising and google ads testimonials from clients or experts, is essential to generate authority and have a presence.
It would be very interesting to be able to include a blog to host your content, since it will be what determines for your potential clients whether you have the knowledge to decide to buy from you or not.
But if no one sees your content
It won’t do any good. That’s why it’s essential to use the most afb directory popular social media channels to spread your content, but you need to tailor your content to where your potential customer is. There’s no point in posting on Twitter if your target audience is on LinkedIn.
Having a good online presence makes you more trustworthy , as most consumers will look online to find out more about what they’re buying and who they’re buying it from. Don’t worry if you don’t have testimonials yet – put them in your content plan to include in the future!