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Differences Between
Some argue that Microsoft Advertising and Google Ads are not that different. In essence, both are search engines offering paid advertising and follow the same specific ranking criteria. But there are many other factors, so we need to explain these differences.
Number of searches
The main difference between Google and Microsoft is the volume of searches. Google has more online searches compared to Microsoft; this means that Google ads get more impressions, clicks, conversions, and sales than Microsoft Advertising.
Price per click
Google Ads has a higher average cost-per-click.
In general, the exact price you pay per click will depend on your business, your market, and the keywords you want to show up for. Microsoft Advertising is simply cheaper.
But don’t make price the deciding factor. Look at the success of your ad campaigns and returns to find out which platform is delivering the best results. If you have poor sales from different campaigns, you’re just wasting money.
Competition
Google has about 90% of the search engine market share, after all they are the largest in the world. Microsoft is in second place with only 5-8% market share. It all depends on which countries we are talking about, for example in the Czech Republic seznam.cz has a large market share, which is not very popular here.
Microsoft also has less competition, which means it is easier to get traffic at a low cost, which translates into a better return on investment.
Demographic data
The demographics of your audience also play a role south africa email list in your online advertising. This can make or break your bank if you’re targeting the wrong people.
How to start advertising with microsoft ads?
Getting started with Microsoft Advertising how to set up telegram notifications for channels and groups is relatively easy. If you use aero leads Google Ads, you can easily set up an account and import your campaigns from Google to Microsoft Ads.