Changing the logo reduces awareness and message consistency

Create a logo that can last for at least five years. The logo must have a description of its use (brandbook). This description should include and describe the use of the logo on different backgrounds, monochrome use, negative image, what the color codes are, what font is used, the minimum size used, etc. When creating a logo, you need to think about what is suitable for your target audience and about certain national cultural aspects.

The logo must have some meaning

The association doesn’t have to be super gambling data japan clear, but why the logo, it has to be reasonable. When creating a logo, it is important to: Vector format. Exact form. Size. The logo must look good on large advertising objects and posters. Choice of colors. The logo must be clearly visible on both white and black backgrounds.

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Therefore, it is necessary to combine colors

To create a warm-toned logo, use what a ceo of a company with 10-20 people (possibly) should do red, yellow, or shades similar to yellow. Do not use bright colors, they will only irritate the viewer. Use darker colors such as grey, black or brown to create a more solid logo. So, colors cause certain emotions to those around you, so know well what emotions your logo should evoke. Green and brown colors have a calming effect, while red, orange or yellow evoke emotions and feelings.

Longevity. It is not advisable to create a logo

That is associated with the logos of well-known bulk lead companies. You will lose originality and uniqueness. Font. Avoid popular fonts. Make sure that even if the logo is scaled down, its text will be visible and legible. Use only one font and one size. Otherwise, you will create a messy and unattractive logo. So, simplicity exists in logo design. Genius is simple. And whether it is beautiful or not is a matter of taste, because its popularity and beauty depend on its popularity.

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