This is called a “Glocal” approach; it involves looking at what marketing strategies work globally, not just locally . Think about your current strategy. What elements of your local, regional, or national campaign could be expanded to a more general global market? What elements might you need to refine for specific countries? Think about these questions:
Will you use the same language worldwide or will you adapt it to different regions?
What changes will you make to your website and blog?
How will you manage the influx of new leads into sales and service channels?
Before you go global, you need to segment and define your strategy, look at the assets you have and how they can be adapted, and the parts you still need to implement before launching. Remember that a marketing strategy or campaign that is successful in one market can easily fall apart in another.
In every new market you want to enter, you need to look at it from a different perspective and with a local vision . For example, you can consider consulting experts in each region who have a deeper understanding of the overall engineer database situation and who can provide you with daily assessments of what is happening in real time. You must not forget that the essence of your brand must remain the same, however, you must analyze all the elements of your Inbound Marketing strategy , from the product offering to the search for keywords.
2. Comply with local rules and regulations
Make sure you comply with the legal procedures that are in place in your target markets. It is essential to research and resolve legal issues before launching your business or campaigns in a given country. This will help you avoid legal issues and wasted time and resources redesigning your strategy.
Marketing expert Neil Patel notes that the “three main legal google marketing platform supports areas you need to consider are privacy and data collection, intellectual property issues, and rules and regulations from the FTC and other consumer protection agencies.” Don’t forget that you also need to consider things like political stability, censorship, financial reporting, and trade policies and sanctions.
For example, in Europe
GDPR regulations have a big impact on what data you can afb directory store and use about your customers. If you routinely use restricted customer information in your marketing or sales funnel, you’ll need to rethink that or reconsider whether the market will be beneficial to your business. If you rely heavily on advertising, you’ll need to have your ads “allowed” by local advertising authorities. You’ll also need to consider “substantiation” – that is, you’ll need reasonable evidence to support your product or service claims.