The first and most obvious reason is speed. Voice search is much faster than usual. 3.7 times, to be exact. Convenience is also obvious: it’s easier to say than to type. And finally: the technology is ideal for mobile.
The fact that mobile has defeated desktop has long been obvious to everyone. Almost everyone has Siri, Alice, “Okay, Google” and company in their pocket — and 60% of mobile users use voice search.
The most popular voice assistants in the USA
There are still smart speakers, home appliances with voice control and other dev phone number library ices, but this is more about the West for now. Of course, the trend will reach us, but right now mobile is in first place. Therefore, it makes se retailers to pay attention to this fact and take it into account when drawing up their digital strategy.
Investing in mobile
In 2019, according to eMarketers forecasts, retailers will spend 72% of their marketing budget on developing mobile applications and promotion on mobile platforms. They can be understood: real and potential customers have already gotten used to shopping here — and they buy more and more often.
Improving the quality of service on mobile devices and making the user experience as comfortable as possible is absolutely logical. Therefore, integration with voice search for those who want to attract the target audience is, in its own way, inevitable. Let’s look at the brands that are already using it to engage customers and increase loyalty.
Johnnie Walker
The famous whiskey brand has launched a multi-platform digital guide that helps users learn more about the drink. The solution is integrated with Amazon Alexa and Facebook Messenger. First, Alexa asks a person a few questions about their preferences, and then recommends a suitable Johnnie Walker product.
Although Amazon’s voice assistant is primarily associated with smart speakers, many people also use it on their smartphones. In addition, you can choose the right whiskey in Facebook Messenger usnga her e-commerce trend that is predicted to uk data have a great future in 2019.
Nestle
The GoodNes app from Nestlé for Amazon Alexa turns any device with a vo in addition the air force special ice assistant into a real cookbook with a video guide. The latter works in Safari or Chrome on desktops and mobiles.