There’s nothing inherently wrong with a single opt-in strategy. As long as you include a sign in your lead capture form that the user wants to receive your marketing messages, you’re set.
It also depends on what type of correspondence you are sending to your subscribers. If you are primarily using your email list to send coupons and other offers, I recommend trying a double opt-in. You don’t want to be thrown into the promotions or spam folder of your subscribers’ email clients.
For newsletters and other non-sales emails, a single opt-in strategy is sufficient. As long as you use some form of opt-in email marketing, you’ll protect your leads and keep your email list clean.
What is spam? What do consumers consider spam?
In marketing circles, “spam” is a pejorative word. It implies that you’re doing something that’s not only wrong but perhaps even illegal. But the fact is that some good emails get sent to spam folders every day.
Email clients aren’t perfect. They use australia phone number library their own internal algorithms to categorize messages based on words and phrases, images, and other user actions. They also take dedicated servers into account .
For example, let’s say half of your email subscribers moved your latest email to the spam folder. This tells the email client that people are treating your messages as spam, and your future emails may be diverted.
Double Opt-in vs Single Opt-in
Additionally, if your email service puts you on the same server as a company that is constantly spamming its audience, you could what do the pages have to be able to do? become collateral damage. Email clients see that you share a server and worry that your messages might be seen as spam, too.
You can’t control everything, so make sure your emails aren’t considered spam based on your own actions. Only send emails to people who have opted in to your email list, avoid trigger words , and don’t put too many images in your emails.
What are some good practices to avoid your emails being sent to spam boxes?
The best thing you can do for your opt-in email marketing campaign is to create emails that your readers want to read. That’s it.
Based on what you know about your target business sale lead customers, write emails that engage, delight, and inform. Don’t worry too much about conversions; focus on value.
If you use words like free, buy, order, and cash, your emails may be sent to spam boxes. Likewise, if you are always selling, people are more likely to mark your emails as spam.