Google Ads are widely known. How to use them to their full potential is far less well known. Which campaign type Choosing the right campaign type is crucial, as Google offers various ways to organize ads. We’ll highlight key aspects of each campaign type and offer tips to help make your campaigns successful .
Google Ads campaign: Success through preparation
Anyone investing advertising budget in Google Ads campaigns needs a iran phone number library specific marketing goal. And there are a variety of options for achieving this: from strengthening the brand to acquiring more qualified leads to increasing conversions.
Some campaign types for Ads – Google distinguishes a total of nine – therefore deserve special attention.
Google has revised every campaign type over the years. Which campaign type From a professional perspective, this is a commendable approach, as the web and its users are constantly evolving, along with hardware, background algorithms, and search habits.
In the past, the motto was often to separate individual ad objectives and campaigns, such as treating the search network and display network separately whenever possible .
The reason for this separation was simply that a keyword that someone searches what is the ielts test used for for in the Search Network can be something different than a keyword that provides thematic direction for the Display Network.
With the different campaign types, Google now addresses differentiated marketing goals. Quote from Google:
“With a campaign, you can present your products or services in Google’s comprehensive advertising network, including in search results, on websites, in videos, in apps, on Google Maps, and in product listings.”
Google Ads campaigns typically consist of multiple groups of ads. Which campaign type It’s not uncommon for multiple Ads campaigns to be active at the same time. Your overall marketing goal should determine your choice of campaign type.
Also interesting: When and how do Google Ads campaigns really pay off?
Where should your ad be presented? Identify the right campaign type
Your settings within your Google Ads account form the basis for designing a campaign according to your own ideas and objectives. The exact settings options change with each campaign type, which you ideally have defined beforehand.Which campaign type Therefore, setting up Google Ads should always begin with a clear campaign goal.
Of course, choosing the right campaign settings should be aligned with your company’s christmas island businesses directory overall online marketing strategy. Ad campaigns are only useful as part of your overall digital marketing strategy.
Also interesting: The ranking of Google Ads ads
The campaign type determines where your ads are presented to users.
The type selection also determines the available ad formats.
Google’s current campaign types are:
- Search campaign
works with text ads in search results - Display campaign
shows image ads on websites - Video campaign
places video ads on YouTube - Shopping campaign
delivers product listings on Google - Discovery campaign
shows ads in Google feeds - App campaign
promotes an app on multiple channels - Local campaign
promotes a company’s locations on relevant channels - Smart
automated t that saves time thanks to easier administration - Campaign for maximum performance
should find customers with high sales potential on all channels