CTA is one of the most important elements in a newsletter. In this article, we will tell you how CTA works, what types there are, and provide examples of successful letters with a good call to action.
When creating marketing emails, it is important to understand that each email should have a goal. Typically, this goal is the action you want customers to take after receiving your email. Often, this goal is to attract customers, sign up for a loyalty program, or participate in a promotion.
But don’t just wait for the customer to figure out what you want them to do after reading the email. If you really want your emails to be effective, you should use a CTA and show the recipient the direction they should go.
In this article, you’ll learn how to use CTAs to direct customers to take specific actions and how to use this feature most effectively.
What is a CTA in an Email
A call to action (CTA) is a short slogan aimed at an immediate reaction from the reader. This can be called a slight push to purchase, to move from the letter to a website or to some other action. Whether the marketer will be able to achieve his goal depends only on the correct wording and competently constructed text.
This call to action should be short and direct enough to influence the recipient’s next step. In emails, you can see CTAs as separate buttons or hyperlinks. This way, the recipient who clicks on them is taken to a page that allows them to perform the action you want them to take.
How CTA Works in Emails
Unlike other emails, marketing emails are only effective if the customer ultimately makes a purchase. But they will only decide to buy something if you can give them a compelling reason to do so. CTAs tell people what to do next. They are placed in the copy where readers would typically ask, “What do I do next?” These buttons and links directly answer the question. Most importantly, they encourage recipients to quickly act on what you want them to do.
For example, imagine that your goal with email newsletters is to increase sales of a certain product. Your email should contain a description of this product and its benefits. You can even attach reviews from previous customers. But the best way to push customers to buy is to have a CTA button that says, for example, “Order now . ”
Clicking the button takes the user to the product page where they can quickly add it to their cart and place their order. Without this CTA, readers are left to figure out what to do next, and it’s likely that while searching for the right product and adding it to their cart, the customer may change their mind and abandon the purchase.
We wrote about 8 examples of letters for retail that the client will definitely want to open and read in this article .
usa email list 30 million contact leads analysis of 229 million emails sent during Black Friday shows that emails with 2-3 CTAs have higher click-through rates than emails with more than 3 CTAs. Also, don’t overcomplicate your CTAs. According to the .What is CTA in Email same Omnisend, using the classic “buy now” is the most popular and at the same time has one of the best click-through rates.
What are CTAs?
Calls to action need to be clear and compelling, especially in email marketing where the right CTA can be a major driver of revenue.
Some different types of CTAs and example phrases:Encouraging the purchase of certain products:
- Buy now
- Order now and get 50% discount
- Shop now
- Add to cart now
- “Yes! I want one”
Encouraging Shopping:
- Shop our bestsellers
- Get the style you want
- Go to new collection
- Personalized selection
CTA for customer feedback:
- Take part in the survey
- Leave feedback
- Complete the 2-minute survey
- Let us know what you think about us
- “Yes, I will share my experience”
CTA for exclusive offers:
- Shop with 30% discount
- Get free shipping
- Use coupon
- View holiday deals
- Save on Christmas gifts
- Bestsellers Store
- Get your gift now
CTA Examples
Here are some email CTA examples from real brands to help you create new email campaigns.
1. CARELY’s CTA shows the offer by emphasizing the limited time and then draws the reader’s attention to the yellow CTA button. But what makes the call to action even more effective is that it convinces the recipient that they need to make a purchase within a specific time frame.
2. Instead of urgency, you can also reviews, testimonials and opinions emphasize the discount. Thus, Detsky Mir mentions the discount directly on the banner, where the CTA is also located.
3. You can make the CTA simple and short. This way it will contain some action “make a purchase” or “view products”. This path is simple and fast for the recipient. For those who may deviate from .What is CTA in Email the direct path, there is another call to action: “Check the link below”. It is needed to indicate the direction.
ZARINA , for example, sends a selection of products that the user recently viewed. For these gifts, it gives a discount and adds a CTA “Go to shopping”.
4. ACUVUE writes their emails differently. Instead of placing a CTA button in their email, they make it big and right on the banner. This way, they encourage not to buy something, but to download their app. This approach is also worth keeping in mind – not always making a direct sale, but some convenient features for customers.
More tips for effective CTAs
- Find the best place for your CTA.
Always place your CTA where your reader is uk data ready to take the next step. Take advantage of the fact that your audience is likely to be afraid of missing out. Use words that create a sense of urgency so that your readers think they will miss out on a great deal if they don’t take advantage of your offer right now.
- Showcase the uniqueness of your brand and its services.
For example, if your values are an important part of your branding and marketing messages, use them to encourage your followers to take action.
- Make your CTA clear.
Consider using first-person language to make your offer more compelling, such as “Get a free gift.” This will make your CTA easier for the reader to understand and give them a sense of control.