Designing a brand manual should be one of the fundamental goals of today’s entrepreneurs. Although it may seem like a trivial task, from a productivity standpoint, defining the image with which you will sell your products and services can determine the success or failure of your company.
Generally speaking, the terms identity manual, corporate image manual, brand book or simply brand manual are used to refer to this important business document. The details of the document will establish the visual guidelines under which it will be presented to the world.
What is a brand manual?
Designing a brand manual is a fundamental step in the creation of a project. It involves carrying out a deep analysis until obtaining the appropriate logo, colors, typography and a visual style that identifies you among the competition. But also, these elements define your purposes.
The visual elements that define your brand manual make your employment database product unique. They must be memorable, descriptive and in keeping with the nature of what you offer. The main problem is being unique and yet truly significant within the market you serve.
The brand manual is not only about aesthetics
While it defines the art and design of the identity, it also includes the format of the illustrations, logos, applications and corporate identifications. Giving the product a unique and relevant descriptive the objectives are multiple, but fundamentally personality.
Brand manual examples
The biggest companies are recognized worldwide thanks to the success of their corporate brand manual. Most of the time, we have no idea about the characteristics of their products. But their image is so present that we almost automatically consider them the best purchase option.
Through their distinctive elements
They have found a way to remain in the minds of users. Of quick signs course, their distinctive quality and sense of innovation have also been part of their success.
When looking for examples of this, we cannot ignore the inspiring cases of Coca-Cola or more innovative ones such as Spotify .
However, you don’t have to be a large corporation to think about brand identity. Freelancers, entrepreneurs, small businesses or even for the relaunch of an established project, it is essential to understand the principles to know how to make a successful brand manual.