Decide on shape and design:
- Are you looking for something completely new and fresh or are you still happy with your current design?
- What design templates does your new CMS offer? What do the pages have Do they match your specifications, corporate colors, and overall concept?
- Where will you insert images and videos?
- What features do you need? It’s clear that your website needs to be responsive, meaning it also works on mobile devices—but do you need some custom programming work?
- Do you want your readers to be able to share your content? For example, via third-party services or plugins like share buttons? One thing is clear: Whatever you do, it must comply with data protection regulations!
Decide the content and structure of your website:
- Start with a keyword analysis: Which keywords do you want to be found for? How good iceland phone number library are the search volume and search difficulty for these terms? Can the most important keywords ideally lead to individual landing pages?
- Examine your approach to customer generation: Are you already using inbound marketing ? And how is your online presence and your company’s online visibility?
- Who should not only find you, but also be inspired by you? Have you already defined personas? Do your keywords align with the search engine entries of your target customers?
- What content provides the answers that are helpful for your personas songs to celebrate world rock day and convince them of your company or products and services?
- What CTAs (call-to-action buttons) or conversion opportunities – i.e., What do the pages have ways for users to contact you – will you offer? Will they be just appointments or also so-called offers like checklists, white papers, or other information for which your website visitors will be willing to leave data like names and email addresses in a form?
- Based on these considerations, adapt your communication concept and build the navigation bar
- Consider whether you will include a blog now or in the future
- Think about other necessary content such as privacy policy or imprint
- Check all content for search engines – and optimize it! Only if your content is optimized christmas island businesses directory for search engines like Google (e.g., title lengths, meta descriptions, image alt text) do you have a chance of ranking relatively high on the search results pages. And only then will your company pages become visible.
How do you implement the design? And who will be responsible for the website in the future?
Decide what you will do yourself and what you will get help with:
- What capacity is available internally for website creation, content, and technical background?
- How much will the required budget be? Who will decide on it?
- Who are the contact persons for each question block? Who can provide input? What do the pages have Who makes the decision?
- When will the website go online or when is the (re)launch planned?
- How will you work on the website in the future? Are you planning a growth-driven design approach, meaning continuous development of your website?
Read more here:
Have a website created – Successful web design for B2B companies
By the way: The software company HubSpot offers the possibility to create a website for free and to use many helpful functions free of charge with its content management system (CMS).
If you would like to try out the free HubSpot CMS, here is your account:.