A well-crafted welcome email can deliver a strong return on investment. We’ve listed some best practices you should focus on when creating and managing your welcome email campaign.
- Use double opt-in : A great way to ensure high deliverability is to use a double opt-in process. You can implement double opt-in by asking users to confirm their subscription through a separate landing page or email before actually adding them to your mailing list.
Get the timing right
Welcome emails can easily get forgotten in a crowded inbox if you don’t strike while the iron is hot. Essentially, this means you should austria phone number library send your welcome email no more than 24 hours after acquiring a new subscriber, as this is when they’re still most engaged with your brand. Any later, and they might forget they signed up in the first place.
- Provide clear next steps : Your welcome email template should clearly tell your subscribers what you want them to do. Use a CTA that is clear, simple, and easy to understand. While doing this, try not to overload your subscribers with too much information, as this can easily cause them to lose interest. Keep the body of the email with only the information they need to know, and leave the rest for later.
Include an opt-out link
Subscribers have the right to opt-out of your email list at any time, even after subscribing. Make it easy to unsubscribe by placing a should you have a website created or create it yourself? 99 decision-making aids visible unsubscribe link. This will help you easily remove bad leads from the start.
Exit popups are your last resort to get subscriptions. When a visitor’s mouse moves toward the button that closes the browser, he or she will see the exit popup.
Use different styles of columns to convince people to sign up. Make sure you have a warm welcome email so that you can greet these subscribers right away.
What is the definition of implicit opt-in?
Many marketers mistakenly conflate single opt-in marketing with implicit opt-in marketing. They are actually two different things.
An implicit opt-in is when someone signs business sale lead up for an event on your website or downloads content (like a webinar or lead magnet link). At this point, you’ve captured the lead’s email address.
If you use an implicit opt-in strategy, you will add that email to your database. Even if the prospect only wants to attend an event or get your free giveaway, they will start receiving marketing messages.