These tags , used in images as alternative text , allow you to include a description and improve search engine positioning. They will help you explain to your Subscriber what the content is about that they cannot see, since it is complementary information that adds value until the images are downloaded. Don’t forget to rely on this complement that will serve to guide the user when opening the Email .
Use HTML text and Standard Fonts
This way you can be sure that your user will see the design correctly . Email clients generally do not read Custom Fonts unless the user happens to have them installed, so you run the risk of not reading the Email as you originally designed it.
Take care of the design of your piece thinking
About how the user will see it . If they see something different, the message may not be advertising database understood and therefore the desired action will not achieve the desired effect .
Tools like Doppler allow you to see from their Reports section what type of e . A mail has been used for openings and thus you will know which s . A ources are not recommended to use.
What is the user experience with scrolling?
Once your Subject has caught the attention , you need to think about . A what will be the first thing to be seen before the user scrolls. Based on my experience, I recommend a progressive scroll throughout the piece so that the overall impact of the Email Marketing Campaign is coherent.
I recommend thinking about the
You can work with an image on one side and plain text on the other so that the hierarchy of the content rests on two complementary elements. The ending should be a consistent Call to Action that closes the meaning of the Campaign.
Don’t let the subject have to go back to the top of the piece to pe . A rform the action! As long as data on your sentence has the same . A goal, it won’t hurt to replicate the button on the same piece.
Sometimes a small detail, such as a colored frame t . A hat stands out from th is it clear how important it is to e background, can make a . A big difference. Everything must go hand in hand: Design, communication and detail in the layout. Check all the content in the testing instances, test and do not leave the important content for last or depend exclusively on the images.