Companies understand the value of customer interaction. The right message at the right time can play a big role in the sales funnel. Birthday wishes or thank you notes are some simple ways to make a customer feel special.
As a business, you can easily automate these interactions with triggered emails.
This guide shares six triggered emails you should consider setting up for your business. They can help you attract leads and convert customers. Before we look at these examples, let’s take a quick look at how triggered emails work.
How do triggered emails work?
Triggered emails are sent to subscribers based on their specific behaviors or actions taken on your website. It’s a timely follow-up related to those actions. They’re also whatsapp marketing service called behavioral or transactional emails.
For example, you can send an email when someone signs up for your email list, adds a product to their cart, but doesn’t make a purchase.
You can set up events to trigger emails. For example, you could send an email to a subscriber on their birthday, assuming, of course, that you know their date of birth.
Unlike promotional emails, triggered emails target specific individuals. It gives your message a personal touch. Depending on your goals, you can send a series of emails or just one email to your subscribers.
6 Common Triggered Email Use Cases
Triggered emails allow you to connect with your subscribers and send them timely messages based on their actions. Your triggered emails can help build goodwill with your subscribers, incentivize them to make a purchase, view a resource, or something else entirely.
Here are six triggered email examples for you to review that you can implement for your business. We’ll start with the welcome email.
1. Welcome Email
When someone joins your email list, it’s always advisable to send them a welcome email. This gives you a chance to connect with your new subscriber and set expectations about the type of content you’ll send to their inbox. In fact, a welcome email4 times more opens5 times more clicks than traditional marketing emails.
You can also use the welcome email as a medium to collect information about new subscribers. For example, we use a quiz funnel on our Nextiva Unified Communications page. The quiz helps us segment new subscribers based on the data collected through the quiz.
After completing the quiz, we ask the person will you target the same buyer personas ? to share their email address. After that, we send a welcome email.
Don’t overwhelm your subscribers by sending too much information in one email.
You can send an email welcome sequence so that you don’t bombard them with too much information. I recommend sending a maximum of three emails in the welcome process.
A typical welcome email sequence follows this formula:
- Introductory email: This is where you can say hello and share basic information about your business.
- Engagement Emails: Share information about your services. You can discuss your business’ origin story or your unique selling point.
- Top Hits: Provide links to some of the best content you’ve created. You can also offer a free bonus. People appreciate free products.
If you send a series of emails, be sure to link quick signs to resources on different channels. The basic idea here is to make your content more engaging by changing the medium of communication.Blog Postsin one email and ask them to watch the video in a follow-up email.
By sending an effective welcome email sequence, you can leave a lasting impression on your subscribers. This, in turn, helps to build a level of brand loyalty.
2. Reactivation Email
Your subscribers will often start by signing up for a free trial or downloading a lead magnet. But over time, they may stop opening your emails. This can affect your deliverability rates.
Reactivation emails push your subscribers to re-engage with your brand and rekindle the conversation with them. There are many types of reactivation emails you can send. Here are two of them:
Special Offers
Special offers are a great way to reactivate dormant subscribers. You can offer subscribers special offers, discounts, gift cards, and more.
It helps to mention the offer in the subject line. This draws people’s attention to your email and increases the likelihood of it being opened. Here’s an example of a reactivation email from Sephora using this method.
In the email, Sephora offers a rewards card to subscribers. A $15 coupon might be just the incentive a subscriber needs to open your email and visit your website.