Our modern world is in constant flux. Digitalization, which continually delivers digital innovations, is a key contributor to this. It has also significantly influenced customer behavior: Time-saving success the internet and online research are already replacing customer service representatives in most cases. This presents marketing and sales with a new situation. Inbound marketing is marketers’ response to this. But sales must also adapt to changing circumstances and work more individually. This works perfectly with our tips and 36 email templates, which equip your sales team for every stage of the customer journey.
Emails as a driver of digital sales
Cold calling and standardized sales pitches are a thing of the past. Today, it’s all about mexico phone number library getting to know potential buyers and responding to them individually. Time-saving success This response is very convenient via email. Sales emails promise greater success the better they are tailored to their recipients.
To generate information about a recipient for an initial approach, you can simply google the name of a prospect or their company or take a look at existing social media profiles.
Ideally, you should contact leads who have already interacted with your website or content. And to further qualify these leads, emails are better suited than, for example, the classic cold call . Targeted sales emails are more likely to create the four sourcing buckets for a balanced talent pipeline effect of accompanying the customer journey, a “keep me company” situation.
This support establishes your company’s expertise parallel to the customer journey, without the distractions of traditional cold calling. Time-saving success every sales approach, every initial contact, as well as follow-up on your acquisition, a company presentation, or a personal introduction to the customer can be handled elegantly.
Read more about the
customer journey definition: supporting the customer experience in a structured way.
Customer acquisition in the foreground
Contacting customers via email represents both the beginning and the subsequent whatsapp number progress of a digital sales strategy. Ideally, your emails are embedded in workflows. This means they are prospecting tools that can be used to guide every step of the customer journey.
Workflows are processes that support both marketing and sales with the help of planned and software-based automation.
Read also:
Marketing Automation – Using Workflows for Successful Lead Nurturing
This is how you can qualify leads, for example: Once a lead is captured, you initially contact them via email. Then you send follow-up emails to nurture the lead’s interest and invite them to a personal meeting. Ideally, this results in direct, pre-qualified, and prepared contact with potential new customers.