Not only did Ben and Jerry’s open this line of communication with customers, they then delivered free ice cream by having their sampling truck show up at customer locations! Using social media for marketing — experiential or not — can effectively impact your company by building brand awareness and brand loyalty. Plus, it can even encourage users to make a purchase. 2. Globetrotter: Weather Rooms Often the key to experiential marketing is in letting customers see and use your product for themselves.
The European sporting equipment company
Globetrotter, made sure its shopper could do iraq telegram data this in their experiential marketing campaign. Decked out in Globetrotter gear, shoppers stepped into rain chambers that doused them with water and simulated harsh winds. This campaign built on a feature of Globetrotter stores, which encourage users to try on and test Globetrotter gear. In fact, many of their stores have a freeze chamber. For Globetrotter, this campaign generated a few benefits, from the word-of-mouth stirred up by the event to purchases from visiting shoppers that tested the gear and loved it, making this a valuable experience for all.
The company designed the rooms
3. Refinery29: 29Rooms For three years in a row, this lifestyle brand has hosted a 29Rooms event during New York Fashion Week. This event entails a fun house containing museum-like rooms where you can touch and interact with art. so that each one held something different, though they kept in mind their brand partners, which ranged from artists and musicians to companies like Dunkin’ Donuts and Cadillac. For users, this is one of the most hands-on experiential marketing experiences! So, the takeaways from this experiential marketing example? No matter how wild your experience is, keep it on-brand and relevant to the people attending — after all, that’s how you’ll build brand awareness and encourage users to convert.
Another point to remember?
Use entertainers to help your event come alive. 4. GSK Sensodyne: Great Sensitivity Test When GlaxoSmithKline (GSK) was launching their Sensodyne Complete Protection toothpaste for sensitive teeth, they set up three interactive zones near London’s Tower Bridge. Activities in the zone included: Zone one: Here, people could get a sensitivity check with a dentist, win prizes, and see a demo of the product. Zone two: In this zone, people could get their picture taken near a giant tooth, which they could later share on social media.
Complete Protection toothpaste roughly
Zone three: For their final zone, GSK attempted focus on the experience, not the product to host the world’s largest oral hygiene lesson; a dentist instructed the crowd on how to properly look after their teeth. This event gave GSK and their Sensodyne 150 social media mentions, as well as general awareness of their new product. Not to mention, tons of impressions from people passing by. 5. Lean Cuisine #WeighThis Unlike a lot of experiential marketing events, this example did not include participants ever actually interacting with Lean Cuisine’s products, which include foods aimed towards helping consumers reach their fitness goals.
As part of one of their unique campaigns
Lean Cuisine installed a gallery of scales ca cell numbers in New York’s Grand Central Station. They invited women to “weigh-in,” not by their weight, but how they would prefer others to weigh them. Women wrote down things such as, “sole provider to four sons,” and, “caring for 200 homeless children each day,” emphasizing the responsibility — and weight of these responsibilities — that these women carried with them each day. As a part of this campaign, Lean Cuisine adopted a hashtag, #WeighThis, emphasizing the importance of creating a branded hashtag for your experiential marketing campaign, as well as considering the link between digital and experiential marketing.