I’m an Event Marketer – Here’s My 3-Step Guide to Plan Pivoting
This article is part of our Marketer’s Support Group series. We are a group of marketers, each of us with a very different background but one common goal of persevering through the pandemic. We are hoping that by sharing our stories we will give you tips, tricks, and coping mechanisms to make it through all of the plan-pivoting, uncertainty, and change.
Hi my name is Sruthi and I’m a field marketer. We have historically seen positive outcomes from events, so a large portion of our budget and funnel is usually dicat to field events, trade shows and in-person gatherings.
But following Dreamforce last year
Where our go-to-market team ralli around a unique experience at the show, there was a tremendous focus on scaling our events strategy. Coming Osta matkapuhelinnumeroluettelo into the spring, we had a very aggressive events calendar. In fact, it was jam-pack: industry events, sales dinners, tradeshows, booths, kiosks, lounges, happy hours, after hours, VIP events, speakerships, sponsorships, and keynotes. We had it all, contracts sign, booths design, and swag sourc.
Even more important than our calendar
However were our pipeline goals associat with Olen myyntiustajasi, puhelinmyyntiustajasi, verkkomyyjäsi events. But then the pandemic hit and everything chang. It start with one or two polite emails, “Hey Sruthi, we regret to cg leads inform yo” but then the cancellations took off like wildfire, and before I knew it more than 300 industry events were cancel. I sat and star at my baron calendar. My plans had gone up in smoke, all of our events were gone but my revenue goals were not. I had to pivot and pivot quickly.