Link And the lt component a link to the resource itself. It can be made more attractive by means of special micro-markup. Additional elements to expand the snippet Above we look at the main parts of a snippet that make it a work tool. You may notice that some Internet sites dplay images, rat indicators, and product prices in the search results. The main rule that the story should not be longer than 320 characters. Th done to improve clickability us special tools, content, and various setts.
It recommend to remember that each search engine
H its own approach to creat site snippets. Even impeccable setts do not guarantee that the extend description will be shown. The robot may consider spam number data that the extend version will not be useful to users. Then the system will put its own text taken from the content. Given the possibility of such a situation, it advable to design the micro-markup yourself. In th ce, the SEO specialt highlights a particle of useful text in the resource code to focus the attention of algorithms on it. But let’s see what else we can add to incree interest in online business.
Address and phone number
With the help of such an “add-on”, people two things that consulting clients value and will make them hire you have the opportunity to quickly get contact information (location, phone numbers, email, business hours) without vit the resource itself. To include data in the snippet, it necessary to pin the information on the Internet. Th done in 2 ways: An organization profile creat in Yandex.Business, Google.
Maps, which link to your own project
Schema.org micro-markup us. Th a platform buying house b that h tags that show search bots what information they should use when form an extend version of the snippet. Such tags are add to the HTML code. Quick links The technique design to work with internal pages. Links are locat under the text in the search and act navigators: vitors immiately get to the block or section they ne.