It’s very efficient to get the most out of previously created content. A to expand on it. A The added value of content and to keep it as long as possible. Regardless of whether you use artificial intelligence (AI) for this or not. A we’ll give you valuable tips on content recycling and show you how to strategically revise your online content. We’ll also introduce you to AI tools from HubSpot specifically for content recycling.
Content recycling is beneficial for increasing reach and visitor engagement within your website. A as well as boosting organic search engine traffic. By revising content. A you can optimize your website for search engines like Google. A thus achieving better visibility and ranking in search results .
Whether you can make extensive use of AI for revision depends. A among other things. A on the extent to which your content management system (CMS) supports it.
Questions you should first ask yourself about your content
Which content is worth revisiting? To do this. A take a look at its georgia phone number library performance and KPIs. A such as traffic. A The added value of content bounce rate. A conversion rates. A or dwell time. Also. A consider other information related to your content:
- How good are the page views and time per page view?
- Which content has a high conversion rate? Which content did readers follow your call to action?
- Which post was shared often on social media?
- Is there a post that other websites like to link to?
- Which post has the most helpful comments? What exactly do the comments say?
- For which reader search queries does the article rank well in Google thanks to its ease of use. A it can also speed search results? Is it worthwhile for your company to expand this further. A or do these search queries match your services and products?
Good to know: Not only editorial revisions. A but also changes to internal links or URLs will result in changes in search engine results. For example. A the URL of an old blog post should remain unchanged. A and existing. A good links should be retained.
Content Recycling – Reuse and revise your content
When reviewing your content. A you also need to consider how best to utilize individual blog articles. A website texts. A or content offerings such as content from an e-book. For example. A you can derive several shorter articles from an e-book and publish them. The added value of content Or you can revise existing blog articles directly and without spending a lot of time.
Please note the following aspects:
Updating or improving relevant content
First things first: Articles that are performing well but are outdated in content are improved executive list through revision and fresh ideas. A thus maintaining a good level of relevance. By incorporating current information and trends into the text. A you give it a fresh perspective and make it interesting for your readers again. It also helps to include internal links to other. A new content.