Benefits of a Well-Developed B2B Buyer Persona
A well-develop B2B buyer persona is much more than just a representation of your ideal customer; it is an invaluable […]
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This will allow you to create more specific and relevant Buyer Personas.
Precise Segmentation: Not all of your customers are the same. Segment your audience into distinct groups based on relevant criteria,
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How to create a B2B buyer persona?
In the world of B2B marketing, understanding your audience is critical to the success of your strategy. Buyer personas are
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Import your first database into hubspot
Segmentation (list creation) : If you don’t want to send the same marketing communications to your entire database, you must
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Connecting Ads and Social Media Accounts
The first thing we should do beforeHubSpot Marketing Hubstarting to use HubSpot Marketing Hub, would be to connect our ad
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What it is and how to set it up
HubSpot is a comprehensive tool design to help businesses manage and maintain strong relationships with their customers. Among its most
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Let’s review those key factors to consider to optimize our conversion rate
For this, it is key to have tools to measure consumer behavior, for example, Google Analytics, Semrush, HubSpot , etc.
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The Bezos Effect: Amazon Technologies That Changed Ecommerce
Product Reviews The following year after its launch, in 1995, Amazon decided to allow customers to post reviews of books,
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Hyperlocal delivery: principles, trends, cases
What is hyperlocal delivery? Imagine that you just came back from the supermarket, where you bought groceries for the week,
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Checklist: How to Turn a Lead into a Client
A sales funnel is the path a user takes from the first contact with a brand to making a purchase.
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How to create a turbo page via Yandex.Direct
A turbo site is lighter in size compared to a regular business card site, for example. Therefore, such landing pages
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Discovery Commerce: Marketing of the Future or a Dummy?
An indicator that should be the basis of any marketing strategy: it will tell you the maximum amount that can