Social media can play a huge role in your lead generation efforts. Social media is designed for interaction, so every time you respond to a comment (such as a prospect’s post) or otherwise engage with your audience, you’re laying the foundation for future relationships.
Here are some ways you can use social media to attract potential customers.
- Link to your lead magnet from your social accounts using a compelling CTA. Focus on what your audience can get out of it.
- Run contests and giveaways . These events are great for lead generation because they inspire prospects to buy. If they cyprus phone number library enter the contest, they want the prize. Those who don’t win might buy the prize. Create rules of engagement that help you get more followers and generate leads.
Check out this Instagram giveaway that asks participants to follow a page and tag 3 friends. This will attract not just one, but four potential customers to the host’s social media account.
Image via Instagram
- Go Live Use the live streaming options on various social platforms, including Facebook and Instagram. When you go “live” for your audience, you’re seen as more transparent and trustworthy. Use this opportunity to have your audience check out your website or direct them to a landing page where you can capture leads.
Remember, social media may seem like little more than a fun place to hang out, but people still want something of value. If your tweet, Facebook post, or other social media content doesn’t offer anything of value, resist posting it.
8. Share content on
LinkedIn has a publishing platform what is ielts where you can publish original content for your LinkedIn followers to read. It’s also a great lead generation tool.
You have several options when deciding how to use it.
The first method is arguably the simplest. Every time you publish a new blog post, publish a new post on LinkedIn. Simply copy and paste the introduction into the LinkedIn publishing system and add the words “Continue reading” at the end. Use “Continue reading” as the anchor text to add a link to the full blog post on your website.
Alternatively, you can create original content for LinkedIn. This takes more time and effort, but can help you build authority.
Whether you’re republishing an entire blog post or creating original content for LinkedIn, be sure to include a link in your CTA. It can go to the full blog post (as above) or it can link to a landing page to collect email addresses.
For example, Amazon Web Services (AWS) often shares excerpts of its latest articles on LinkedIn and links to the original articles. It also mentions the reading time in the posts to inform readers about the time investment required to read the article.
Image via LinkedIn
9. Build strategic partnerships to generate new leads
Collaborating with other business owners can boost your lead generation efforts. You can reach each other’s audiences, which is beneficial whatsapp database brazil for both parties.
Look for partners who are not competitors in your industry. For example, if you sell shoes, you could partner with a fashion company that sells other clothing.
Cross-promote each other’s content, link to each other in blog posts, and host shared contests or giveaways. You can both maximize lead generation and increase brand awareness.