Rodrigo Lancheros Bermudez
Rodrigo Lancheros Bermudez
Digital Marketing Coordinator at TurboInternet. He is a Social Communicator – Journalist, born in Bogotá, Colombia. He is a reader of brands, a traveler between cities and a digital nomad.
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Sensory Marketing
Do you want to position your brand
A in the minds of your audience? Learn how to stimulate the senses from your Website through techniques used in Sensory Marketing. Go ahead!
A few days ago I saw a phrase that caught my attention: “More important than doing SEO is generating singapore data brand experiences .” It struck me because today, Digital Marketing communications have focused on carrying out different positioning tactics in search engines and social networks with the aim of going viral, leaving aside the creation of a true brand experience, which in the end is what generates recall and loyalty from customers.
But let’s start from the beginning. Sensory Marketing is the stimulation of the senses t basic information of circular hrough colors, textures, sounds, smells, flavors or temperatures . Through sight, smell, taste, touch and hearing, all the information reaches our brain to then be qualified and, depending on how persuasive the stimulus is, it will stay lodged or pass unnoticed through our mind. That is why part of your clients’ decision between remembering your virtual space or leaving it in oblivion is in your hands.