Use your knowledge from steps 1 and 2 in the third step to develop a content strategy . Lead Nurturing Campaign Well-designed content that provides added value for your lead will guide you through the buying process and prepare them for the direct handoff to the sales team .
Tip: Instead of bombarding the lead directly with advertising, provide them with helpful content such as blog articles, webinars, e-books or a white paper.
It’s not even necessary to create every piece of content from scratch. If you’ve already built up a repertoire, use it! And if this content has proven effective in converting leads in the past, all the better. Then there’s a good chance it will do so again, as long as its benefits remain relevant.
Good content is an ongoing process . Start simply by making your company’s expertise transparent. Invite your experts—your foremen, engineers, product designers, service employees, etc.—they are the best placed to distill the useful aspects of your company from their professional perspective into simple publications. Involve all departments. Combined with your corporate design, this creates valuable publications of your knowledge that can be used in a variety of ways as a service offering. ESPECIALLY in lead nurturing.
Lead Nurturing Campaign – Step 4:
Set a Schedule
Your lead nurturing campaign—like any sales process—follows a set france phone number library cycle that you should adhere to. This impacts how much, when, and how you send emails. Here are the answers:
- HOW MUCH – 1 to 5 is the recommended number of emails you should send to the assigned leads in a campaign. This can be adjusted based on the complexity of your offer, the leads’ preferences, and their actual qualification level.
- WHEN – Be patient, as lead nurturing takes time and is designed for long-term success. Lead Nurturing Campaign To create the optimal schedule, experiment and find out what resonates best with your leads. Recommendation: Give them a little more time how to choose a language for rather than being pushy.
- HOW – Also, consider your proven sales cycle. If it’s 30 days, your campaign could include an email on the 1st, 8th, 15th, 20th, and 30th day after the conversion.
Lead Nurturing Campaign – Step 5:
Measure and Improve
To continuously improve your lead nurturing campaign, you should regularly measure executive list your success. To do this, track your emails and link them to your set goals.
Was your goal to improve the quality of your leads? Monitor the number of higher-qualified conversions and lead scores over time. If both have increased, you can assume your email marketing has been successful.
If you see room for improvement, experiment with your emails. You can vary your subject line, Lead Nurturing Campaign the integrated offers or CTAs, or even the design of your emails. A tip from a digital perspective: A/B testing makes a lot of sense here.