SEO is one of the most sustainable ways to attract potential customers to your business. With an optimized website and quality content, you can attract potential customers naturally, rather than trying to win them over through marketing.
That’s why SEO lead generation should be your top priority.
Every day people use Google to search for what they want. They’re looking for products, services, information, and entertainment.
If these people can’t find your content brazil phone number library through search engines, you’ll have to rely on less reliable sources, like social media. Sure, Facebook and Twitter can help drive traffic to your site, but organic search traffic is more effective at attracting and converting consumers.
So, how do you use SEO for lead generation? What does a good strategy look like? I’m going to dive into these and several other questions in depth, so stay tuned.
What does SEO mean?
SEO stands for Search Engine Optimization. It has been around for 20 years or more but has changed dramatically in the past few years.
It refers to the process of making your website pages as attractive as possible to search engines. I’m going to be using Google as a proxy deliver content differently for most of this article, but you can also get traffic from other engines like Yahoo! and Bing.
When you optimize your website for SEO, there are a few key factors to keep in mind:
- Keywords : Optimize every page of your site for keywords that are relevant to your target audience’s searches. Use keyword ranking tools , like Uber Suggest, to find target keywords and related keywords and work them throughout your copy.
- Headlines : Use your primary keyword in your page title and at least one subheading.
- Organization: Structure each page in such a way that it has semantically correct subheadings using H1 and H2 tags .
- Images : Use alternative attributes, such as alt text, to incorporate your keywords and describe the image on the page.
- Speed : Make sure your website loads as quickly as possible.
- Meta descriptions : Add keyword-rich meta descriptions to help users understand what each page is about.
- Share : Tell as many people as possible about your content to encourage them to link to it .
These are good SEO strategies , but they will help you improve your SEO lead generation and are key elements in ensuring you get good SEO services.
But what about organic leads (also known as SEO leads)?
The goal of this strategy is to attract whatsapp database brazil search engine traffic and then convert visitors with your offer.
Let’s say someone clicks on the first search result for Hello Bar. He or she will see the homepage:
There are two main CTAs here. They both direct users to the same page. There is a top bar and a main CTA above the fold.
If a website visitor who arrives via a search engine clicks on any of the CTAs and signs up for a free account, he or she becomes a lead — specifically, an organic lead.
We know that organic leads cost less to acquire than paid leads. Content marketing and lead generation will bring in leads and customers, but you don’t have to pay for it beyond setting up a website, creating content, and investing in helpful tools.
With paid advertising, you may be looking at spending hundreds or even thousands of dollars. This doesn’t mean you shouldn’t test paid advertising. However, if you are strapped for money, I recommend looking at organic leads as your best potential source of revenue.