Influencer marketing has become the go-to strategy for most of the brands that want to increase their reach and engage customers.
In fact, 71% of marketers believe that the quality of customers and traffic they get from influencer campaigns is better than that from other sources.
However, this marketing strategy has its own set of challenges as well.
In this article, I’ll discuss some of the major pros and cons of influencer marketing. It will help you make informed decisions when running your next influencer campaign.
Let’s start with the pros.
Pros of Influencer Marketing
Influencers work hard to build a community of followers c level executive list who trust their recommendations. They can help you promote your brand to their loyal audiences. They can also help you reach more people than you would on your own.
They Can Instil Trust in Consumers
63% of consumers trust what influencers say about a one of the most important brand more than they trust the information provided by the brand.
What’s more?
40% of consumers start trusting brands because of an influencer.
When an influencer endorses your product, their followers are likely to develop trust in your brand and act on their recommendations.
Influencers can help boost your brand’s credibility by posting authentic and genuine content about your brand.
They Can Impact Buying Decisions
Influencers can not only help you build awareness, but can also get consumers to convert into buying customers. You can find influencers by scraping Google, using different platforms and tools, and doing some thorough research.
When they share images or videos of them using your product, they provide social proof. Their followers are likely to trust and heed their calling list recommendations and consider buying your product regardless of whether it is, for example, the sale of e-books, or some other service.
Let’s look at the cons of influencer marketing.
Cons of Influencer Marketing
The benefits of influencer marketing outweigh its cons, but you need to consider them before implementing this marketing tactic. Identifying its downsides can help you mitigate problems and make the most of your influencer campaigns.
Partnering with The Wrong Influencers Can Harm Your Brand’s Reputation
It may take a lot of resources and time to find the right influencer, but it’s worth it.
The wrong influencer may commit mistakes that can cost your brand.