Segmentation (list creation) : If you don’t want to send the same marketing communications to your entire database, you must first segment it using HubSpot lists. These allow you to configure your segmentations through filters, for example: Lists based on city and sector.
Creating campaigns : HubSpot Marketing Hub also gives us the possibility of creating campaigns , that is, grouping all our marketing actions that are related to the same objective, so that we can later carry out a more specific analysis of our efforts.
Reports and dashboards
Another option that this Hub offers us to measure our efforts is the possibility of creating custom reports . These, in order to be able to categorize and review them in a simpler and more visual way, can be collected in dashboards that we can also organize to our liking.
Automations : One of the great advantages that HubSpot offers us is the HubSpot nurse database Marketing Hubpossibility of configuring automations or Workflows that make our daily work easier. We can automate everything from sending an email when someone signs up for an event to an entire lead nurturing process where our contacts receive communications based on the interactions they have with the brand.
Continuous optimization
Something we must keep in mind when using this Hub is that it is important to carry out continuous reviews and updates to keep our tool up to date. Our brand/company is continually evolving and our marketing actions the bezos effect: amazon technologies that changed ecommerce will do so with it.
As you can see, HubSpot Marketing Hub offers you a multitude of features through which you can launch your marketing campaigns in a simple and controlled way, in addition to carrying out all your tasks from one place, without the need for more tools.
This is just the beginning
Of everything you can do from Marketing Hub. If you want to alb directory know the rest, we recommend that you continue exploring our blog . And if you need help or have questions when making this configuration or any other configuration related to HubSpot, do not hesitate to contact us .