Content marketing is nothing new. At this point, content marketing is a defin part of many marketing strategies for existing organizations. While content marketing is important, it’s useful to step back and allow your customers to also contribute to your content strategy as well.
How does this work, and why does it matter? When your customers are involv in creating your content, it’s call user-generat content. The benefits can be enormous, especially for customer engagement.
Defining User Generat Content
User-generat content (UGC) is a catchall term for any whatsapp number list content that’s creat by a third party with some connection to your brand. This could be anyone from a customer to a fan or someone who uses your products and services.
In most cases, UGC is not paid for by your organization. Although there are examples of paid content, such as sponsor social mia posts or YouTube video tutorial to build the best lead generation process reviews, these are not the purest form of UGC. When marketers talk about UGC, they are almost always referring to content made for free by people outside of your organization.
Examples of UGC
Whether you recognize it or not, you likely interact with UGC on a regular basis, possibly even daily. Some companies rely heavily on UGC by creating a place for people to share and consume information. Social mia platforms are an extreme example of a business model that is entirely dependent on UGC to keep their audience engag.
Most of the UGC you interact with is likely more subtle, but still calling list highly important to the success of the company using it. UGC can be us in marketing campaigns, core to the business model, or even as a secondary service separate from the main service a company provides.
A few common types of UGC include:
Stories
People love to tell stories about companies, products, services, or brands that they feel connect to. Stories make great UGC because they’re very personal and relatable. Sometimes brands ask for stories and other times people post them without prompting.
Reviews
People who purchase or use a product or service often have the option to leave a review about it, either on the site where they made the purchase or on a third-party site. Wherever someone leaves a review that talks about a specific company, product, or service, this is consider a form of UGC. Companies like Yelp and Amazon rely heavily on this kind of UGC.