There are three senses that you can stimulate from a virtual space: sight, touch and hearing, and you need to make the most of them. That’s why it’s important to work on defining certain elements of your brand, such as:
The colors: ideally there should be a maximum of 3 and at least one of them should contrast.
Textures: they can be smooth, rough, cold or warm, and if you appreciate art, it will surely be easy for you to identify and capture them.
The sound: it should be characteristic and different and as short as possible, since loading your virtual space with songs and sounds will be a bit annoying for the User Experience .
You’re probably thinking that taste and smell have been left out, and you’re right advertising database but the interesting thing is that you can directly stimulate your interlocutor’s brain through the experiences he has had in the past.
For example, if you have a food
A website and you show the image of a juicy steak that highlights its shine and softness, you may make the person who is looking at it salivate; or if you have a hotel website and you put a phrase in your SEO text asking: do you remember the smell of the sea? you may also stimulate the emotional memory of the person and lead them to recreate that sensation in their mind .
An example of this is Ahorraviajes , on this site you can see that the colors of the sun and the sea are mixed, images of people in different tourist destinations are used and travel and savings are promoted in their texts.
Focus on generating emotions
The purpose of any brand experience is to stimulate emotions because these are the ones that will remain engraved in your mind . Happiness, melancholy, sadness, uncertainty, these are the moments that leave a mark on people’s lives. For example, in the texts of Hotels.com , the brand only uses positive, happy words that encourage travelers to embark on their next adventure.
Take into account different factors
A of your target audience that can help you identify the emotions you can generate in them. Language is also singapore data very important, you have to define whether you will use a formal, informal, close or distant tone , and in addition to the key words you need to capture, also define those that identify your brand.
To do this, you can look at the websites of big brands like Coca-Cola , where in addition how to create emotional stakes to using elements characteristic of the company, they also try to relate everything to the concept of happiness. Another interesting case is that of Rebajalo , where their focus is to encourage savings and purchases through offers and discounts.
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