Looking for a way to turn more of your website visitors into customers or subscribers? Pop-ups are the secret weapon you need. In fact, research shows How to Open Popup on that properly configured pop-ups can increase conversion rates by an average of 9.28%.
Whether you run an online store, a SaaS company, or a small business, popups can do wonders when set up correctly. For example, popups help recover at least 17% of abandoned carts (ResultFirst) and can even increase your sales by up to 25% (VWO). The nurse database best part? Popups are incredibly versatile. You can set them up to appear based on user behavior or triggered by a simple click of a button.
In this article, we’ll show you how to add button-triggered popups in WordPress, both with and without a plugin, and show you how to use them to engage your visitors like a pro.
What is a click popup?
A click-only popup is a type of popup that appears only when a visitor clicks on a specific button, link, or image on a web page. Unlike popups that appear automatically, these are triggered by a user action, making them much less intrusive. Since visitors choose to open them themselves, they feel more in control, making the experience more enjoyable.
6 Reasons Why Click-Through Pop-Ups Are Effective
Let’s take a closer look at why WordPress click-to-open popups are so effective.
These pop-ups target hot leads—those visitors who have already shown interest by clicking on a link or button. Because users have taken action, they are already engaged and curious, making them more likely to convert. By focusing on these interested visitors, you can achieve higher conversion rates without wasting effort on cold leads who may not be ready to buy. This approach helps you make the most of your resources by attracting qualified leads at the right time.
2. Higher conversion rates with lower ad spend
Click-to-click pop-ups appear only after a user clicks on a relevant CTA, such as “Download Now” or “Get 10% Off,” meaning they’re shown to people who are already interested in your offer. This targeted approach leads to higher conversion rates because you’re engaging an audience that’s ready to take action. The best part? Because more of your traffic turns into leads, you spend less on advertising, lowering your cost per lead (CPL) and increasing your return on investment. It’s a smart way to make the most of your advertising budget.
3. Effective use of traffic
WordPress modal popups triggered by clicking only target visitors who have taken action. Instead of showing a generic popup to everyone, you focus on already engaged users, increasing your chances of conversion. By reaching users with intent, you avoid wasting impressions and resources on less interested visitors. This effective approach helps you make the most of your existing traffic, making every dollar spent on visitor acquisition more impactful and increasing your return on investment (ROI).
4. Reducing advertising losses
By ensuring that a higher percentage of your paid traffic takes meaningful actions (such as subscribing, purchasing, or further engaging with your content), you make your ad spend more efficient. By focusing on engaged visitors, you spend less to achieve your conversion goals, lowering your cost per acquisition. A click-to-launch popup can be the difference between losing an interested visitor and converting them into a customer, ensuring that your marketing dollars are maximizing their impact.
5. Reduce bounce rates and site abandonment
Traditional pop-ups that appear instantly can turn users off, increasing bounce rates and wasting valuable traffic. In contrast, click-triggered pop-ups appear at the perfect moment — when users are already engaged. This thoughtful timing helps keep visitors on your site longer, reducing bounce rates and providing more opportunities to convert. With usa data fewer users leaving your site, you can extract more value from each visitor, ultimately lowering your average cost per lead. This is a win-win for both you and your audience.
If you want to create your own popup in WordPress , we’ve laid out all the steps and included some examples to help you create eye-catching popups that grab attention and increase conversions.
6. Lead support at no extra cost
When users interact with click-triggered pop-ups and join your email list, you open the door to nurture marketing those leads through automated email campaigns — an approach that’s much more cost-effective than ongoing paid advertising. This means you can maintain engagement without constantly having to spend money on advertising. Instead, you can focus on creating email campaigns that have a lower cost per contact. Over time, this the longer the marketplace is unavailable strategy not only keeps your audience engaged, but also lowers your cost per lead, maximizing your marketing budget.
If you don’t know how to add email subscription in WordPress , we’ve outlined all the steps in detail and provided some cool examples to make the process of creating subscription forms easier for you and help you increase conversions.
Create a Click-to-Click Pop-Up in WordPress Using the Claspo Plugin
Let’s walk through step by step how to add a button click popup in WordPress using Claspo popup builder .
Step 1: Install Claspo Plugin in WordPress
- Login to your WordPress dashboard. Log in to your WordPress site as an administrator.
- Go to Plugins. On the left sidebar, hover over Plugins and click ‘Add New’.
- Find the Claspo plugin. In the search bar in the upper right corner, type ‘Claspo’. When the plugin appears in the results, click ‘Install Now’ and then ‘Activate’.
- Connect your Claspo account. If you don’t have an account yet, just follow the prompts to create one. Once logged in, authorize the connection.