So, given these factors—as well as the needs of the business, customer expectations, market trends, and competitor actions—how should you determine which digital solutions to adopt next? No doubt it’s a complex process that may take some time. But the following questions may serve as a starting point for determining your next big technology move.
What Do You Need to Fix?
For businesses, the COVID-19 pandemic served c level contact list to shine a light on things that weren’t working well. One of the most talked-about examples is the capacity for employees to work from home. Others include website capabilities, delivery options, and customer care quality. Think about what problems emerged during this time and what might be done to address them. For instance:
- Cloud-based document storage, sharing, and communication solutions can help build a work-from-anywhere environment that employees can use as a standard or on an as-needed basis.
- An eCommerce website is great, but it’s no longer the latest and greatest tool for serving customers. Companies should think about moving beyond eCommerce to a full self-service online platform that includes features like invoice payment and order checking capabilities, especially for B2B customers.
Like many companies, yours may the english rock band formed have experienced supply chain disruptions during the pandemic. Software solutions are available to help you more closely track supply chain activity and discover alternative resources when needed.
- Many customers who weren’t already doing so began taking advantage of delivery and curbside pickup options during the pandemic. Maybe your company put together a solution, but how robust is it? Streamlining the process will give customers a reason to continue doing business with you.
- “Empathy” is another term you may be hearing a lot these days. That’s because it’s more than just a buzzword. Customers love empathetic customer care, and the right technology along with customer-centric processes can help you deliver it more smoothly.
What Do Your Customers Want?
Speaking of customer needs, yet another spam data important concept in business right now is customer experience (CX). That’s the feeling customers have based on the totality of their interactions with your company regardless of how or why they engage with you. While there is a limit to how much control you have over their emotions, there is also much you can do to positively impact them, and many of those solutions are technological.