Mariana Massimino
Mariana Massimino
Graphic and Web Designer at @FromDoppler. He seeks to solve problems with the best judgment and optimize instances with creativity.
Wrote 3 posts
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Responsive email
Are you having trouble designing Responsive Email Campaigns ? Discover in this comprehensive article the tips and tricks to create pieces adaptable to different screens . Get ready!
The first big mistake you make when designing Responsive Campaigns is thinking of them as graphic pieces. Before you learn how to design responsive pieces, you need to get rid of the print perspective .
There is no canvas to restrict you here. There are no fixed points or dimensions, no elements that coexist in a single, unalterable context . The hardest thing then will be to unlearn what you have learned.
What should you keep in mind?
Unlike a printed document, an email is reproduced as many times as the user opens it. And each time it will be different, because one of the characteristics that define it is the diversity of environments in which it exists: there are more than 10 email clients , each with different interfaces and technical limitations.
Now, as if this weren’t unpredictable enough, add the variable device and screen resolution. Not only do you have to consider that the user will open that email surrounded by elements and contrasts that generate noise around them, but you also have to data on take into account the size in which they will see that piece.
Faced with this scenario, you will find the first premise to internalize:
Keep your design as simple, clean and hierarchical as possible.
Thus, these elements will be constantly rearranged depending on the what objections might be getting in the way space available to do so. The more elements there are, the more chaotic it will be to arrange them without losing the sense of communication.