Additionally, you can use all the filters that are present in the saved audience to further segment your contact list. For example, you can select only men between the ages of 18 and 35 from a custom audience. Similarly, you can configure Facebook to find new targets through the lookalike audience feature based on the characteristics of a given custom list.
This part is relatively simple: you just need to know a few concepts and access the Facebook ads manager.
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This is the first step in implementing your custom audience strategy. From the sources, Facebook will extract contact information and match it to the network’s user database to find the profiles to which campaigns will be sent. This can be done from both external and internal sources.
Own sources
Your own sources are those that you have raised through one of the following options:
your business website – to do this, you iran email list need to create a Facebook pixel for your page, which is very simple. From the people who click on it, Facebook can identify the information needed for personalization;
customer list – these are users who have already interacted with your business on Facebook pages or your website;
app activity – people who have already taken some action in some of your Facebook-integrated apps;
offline activity – these are the records that your company obtains from customers through offline contacts, such as phone calls or service at the physical point of sale.
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These are people sms political campaign how to communicate during elections who interacted with your brand through Facebook or linked social networks, such as Instagram:
videos – people afb directory who viewed any of your videos on Instagram;
Instagram account – users who visited, followed or interacted with your Instagram pages;
lead form – these are those who opened or filled out a form displayed in your ads;