He spent half an hour trying to find the answer: researching the settings, calling support and waiting on the line. Then I discovered another service where after booking a consultation, there are “reschedule” and “cancel” buttons – both of which can be performed with just a few clicks. What are the chances that he will return to his old position? There is no need to be cunning and try to deceive people. Not all users experience difficulty—everyone cancels an inquiry or returns a product at some point.
How easy it is to do this says a lot
Example of unintelligible labels on buttons Here they seem to want to take care of the users, but they don’t provide clear buttons. The probability of collecting feedback approaches zero. Source: App “Vivino – Wine Scanner” Stick to Tone Brand voice is a very important factor in customer loyalty.
It’s also the editor’s responsibility to understand
How a product communicate s poland phone number library with them. There are rules here: we can’t let today we joke a lot and tomorrow we explain something in dry official language. It’s important to be consistent. I’ll use Dodo Pizza as an example again. These guys have a bright product; they often make themed pizzas for movie or TV series releases. Once you could get a set of transferable tattoos by ordering a pizza.
Dodo also has products for children, so the
Translation was appropriate. But in the push, their UX editor used the word “tattoo.” It may not seem like much, but Dodo Pizza doesn’t use spoken words. It sounds weird, like a completely different product speaking to me. It seems like a small thing, but users even notice it unconsciously. This is where you need to keep your tone consistent.
Example of percussive tone Here’s another
Neat example: “Yandex Shop” uses a smiley face and the spoken word “Everything is clear” in the button. This will not cause negativity in the audience as this include optimizing websites it fits the tone of the application. Source: Application “Yandex Shop: Ordering Products” Almost all jokes aside Service staff usually like to joke to lighten the situation.
Sometimes this is appropriate – especially
If the application has a relaxed job data and informal tone, such as Aviasales or “Kitchen on the District”. But this is rare. Users log into the app to perform specific actions – order a cleaning, register a dog with a dog trainer, take a training session. At the same time, he experiences a certain emotion—and the UX editor must understand exactly which one it is.