This allows you to get leads immediately and others later, which could be a good long-term strategy.
What are the other benefits of a lead generation process?
There are some sub-goals of this lead generation process that can also be considered:
- Improve your lead identification/lead qualification/lead conversion process.
- Gain data on the length of your sales cycles , which stages are performing well or not, etc.
- Improve your relationship with your leads, overseas data which also translates into higher customer lifetime value and increased revenue per customer.
In other words, mapping out a precise process will serve you in many ways.
By now, you’re probably convinced of all its benefits, but what about how to set it up?
That’s what we’re going to talk about now.
Lead generation process: Step by step tutorial
Let’s face it. You don’t want to waste time, do you?
The idea isn’t to give you another post, but rather to walk through the process we’ve tried and tested that has worked for our clients.
By following each of the steps below, you’ll be able to build an impactful and scalable process.
Step 1: Forecast your business volume
You should always correlate your lead generation process with your marketing funnel and sales funnel .
Sales cycle length
The first thing you should analyze is the length of your sales cycles.
How long does it take to convert a lead ?
To answer this question, simply look at all the conversions you’ve made in the last 6 months and calculate the average conversion time.
The less time it takes to convert a lead, the shorter your tutorial to build the best lead generation process lead generation funnel will be.
On the other hand, if your conversion time is long, you will have to add many steps to your process.
You’ll need to properly educate and nurture your leads. This way, you’ll optimize the chances that they’ll come to you when they’re ready to make a purchase.
Number of leads
Another metric to consider is the volume of leads that will pass through your lead generation process.
You probably won’t design the same lead generation steps whether you have 10 or 1,000 leads per month.
To predict lead volume, take a look at your past data.
This way, you’ll have a better view of how many leads you could reach once your process is optimized.
Lead typology
Finally, you should focus on the profile of the objective european union email list of a lead generation lead that goes through your process.
What are their digital habits? What do they expect from a brand like yours? What social media platforms do they participate in?
To understand this, we recommend you contact some of your current clients. Conduct interviews to learn a little more about them and what brought them here.
Additionally, you could use some market research and data to complement the information you will obtain from this interview.