People trust their friends, family, and even influencers much more than they trust brand promotions.
According to a 2022 survey, 40% of consumers said they trust recommendations more than any other form of marketing. While 96% of marketers consider it an important channel, only 4% value it more than other forms of marketing.
Don’t make the same mistakes as others.
Referral marketing is highly effective and costs much less than what you would spend on other forms of marketing.
Invest in a good referral marketing software solution and start a referral program for your eCommerce business.
Here are some reasons why you bosnia and herzegovina phone number library should start a referral program:
- When your existing customers recommend your business to others, they provide social proof that your product or service is excellent and credible.
- This is a cost-effective eCommerce lead generation strategy.
- Results are easy to track, making marketing attribution simpler.
- When your customers become brand advocates, it builds customer loyalty and encourages repeat business.
Now that you understand the importance of referral marketing, let’s discuss some strategies for implementing it correctly.
Provide double-sided rewards
Everyone knows that you should incentivize customers to recommend your brand to others.
But what about the people who were optimize content for search engines like google referred? Why should they sign up for your community, buy something from you, or take the desired action?
That’s where two-sided incentives come in. Offer incentives to both parties to make your referral program a success in helping you gain eCommerce leads.
This is a simple example from ASOS, where both parties get a 20% discount, making it a win-win for both parties.
Image via ASOS
Provide qualitative rewards
While monetary rewards are important, offering experiential and other qualitative rewards and benefits can further motivate business sale lead customers to make referrals.
For example, Go Ahead Tours offers customers bigger and better rewards for referring more brands. This encourages each customer to try to recommend the brand to as many friends as possible.
Image via Forward Journey
This could be in the form of getting an early invitation to a sales event.
For example, beauty brand Goop offers more than just monetary rewards to encourage customers to join a thriving community. By emphasizing the importance of being part of a community, the brand encourages more customers to join its referral program.
Image via GOOP
7. Generate leads through social media
We’ve already discussed how social media advertising can generate leads for eCommerce. However, you don’t necessarily need to pay to drive leads from social media, and you can do so for free.
Given that many people use social media exclusively for shopping or shopping-related activities, it is a major channel for e-commerce lead generation.
Check out some interesting statistics from a recent survey about how people use social media to shop.
Image via Bazaar Voice
Here are some tips for ecommerce lead generation through social media to get you started.
- Start by creating an account on a few selected social media platforms and optimize your bio with accurate information about your business and website links.
- Create visual content that showcases your products, such as how-to videos, beautiful product photos, etc. Be sure to include a call to action that directs your audience to click on the link in your description to take the next step.
- Run social media contests and giveaways and direct participants to a dedicated landing page to capture leads .
- Promote your ongoing sales and offers on social media to direct traffic to your website.
- Partner with influencers and ask them to review or promote your products. Provide them with unique discount codes and tracking links to generate leads and track each influencer’s performance.
- Finally, consistently publish high-quality content that is relevant and useful to your target audience. This will help you develop a loyal following who, with a little push, are more likely to become potential customers.
For example, GoPro actively uses Instagram to share great photos taken with its cameras. The company also promotes its new products on the channel and includes links to purchase the products in its bio.