Guide: How to Choose a Headline for an Email Newsletter

Guide: How to Choose a Headline for an Email Newsletter

 

So it’s important to create headlines that are compelling enough to get people to click on them. This is important because nearly 58% of people check their email immediately after waking up, and 35% of them open their emails based on the email subject line . While they may seem like a small part of your message, they’re one of the first impressions you make on email recipients. And they give marketers an opportunity to stand out in a crowded inbox. Want your content to be opened, read, and clicked on? It all starts with the headline.

What is a headline in email marketing?

The email subject line is the first thing a user will see and is one of the key elements of a successful email campaign. The subject line consists of several parts:

• the subject of the letter, which should be brief and informative;
• a subheading that can be used to describe the contents of the letter in more detail.

The user usually sees only the first few words of the subject line in their inbox, so it is important that they are attractive and compelling. In addition, the subject line should match the content of the email and convey its main message.

Why Headlines Affect Email Marketing Performance

• Headlines Affect First Impressions: Research shows increase your sales with doppler that 47% of the time, marketers test different headlines to optimize email performance. From the first impression an email headline creates to the degree to which the reader responds to the content they contain, headlines matter.
• Headlines determine whether an email will be opened: If the headline doesn’t interest the recipient, they won’t open the email. Statistics show that 47% of email users open emails based on the headline alone.
• Headlines affect conversion: Well-written headlines help increase email conversions. Research has shown that the average email open rate is 24.79% and the sales conversion rate for emails is 1.98%.
• Headline length is important: In general, it is recommended that headlines be no longer than 60 characters , or 6-8 words. Different email clients have different limits on how long they can display headers. Statistics show that Gmail allows up to 77 characters, Outlook up to 60 characters, Yahoo up to 47 characters, and Hotmail up to 45 characters.
• Emojis can help: Adding emojis to your email header can help grab the reader’s attention and make your message stand out in the inbox. However, you need to be careful when using emojis, as they may not be supported by some email clients.

15 Tips for Creating Effective Email Headlines:

1. Be specific .

In the subject line, state the specific subject of your email, such as “5 Ways to Increase Conversions and Sales in Your Online Store”

2. Use personalization.

Include the recipient’s name in the subject line to make your email more personal.

3. Be original.

Avoid standard phrases like “News from our company” and try to come up with something more original and memorable. A/B testing of the headline, for example, helps with this advice.

4. Use questions.

The question can pique the recipient’s interest and make them think about what you have to offer. For example:

5. Create a sense of urgency.

Include words like “urgent,” “important,” “coming soon,” and others to engage the recipient and encourage them to take action.

6. Use numbers.

Numbers can make the headline more specific and attractive. For example, “Delivery time in the city is 2 hours.”

7. Use emotions.

The headline should evoke an emotional response in the recipient, such as joy, curiosity, or interest.

8. Be brief .

Avoid titles that are too long to fit on one line.

9. Use keywords.

Include keywords in the subject line that reflect the subject of your email and can help recipients find it more quickly in their inbox:

10. Use the active voice.

Use active verbs to make your headline more dynamic and engaging.

11. Be unique.

Avoid using general words and phrases that could be applied to any letter.

12. Use humor.

Humor can help make your headline more memorable and engaging.

13. Use examples.

Include examples of what you offer in the title so recipients can better understand what you’re talking about.

14. Use capital letters .

Capital letters can make your title more noticeable and attractive.

15. Test and analyze.

Test different headlines and analyze their effectiveness to find out which headlines work best for your audience. Segmentation will help you divide people into subgroups, and you can address each group with a different headline.

Five steps to writing a successful email subject line:

1. The headline should reflect the purpose of uk data the letter and draw the recipient’s attention to the main idea. Formulate the headline briefly and clearly.
2. Avoid long and confusing headlines. It is best to use short and clear phrases that convey the main idea of ​​the letter.
3. The headline should interest and attract the attention of the recipient. Use questions, numbers, keywords or emotions to make the headline more attractive.
4. The subject line should match the content of the email and convey the main idea. Otherwise, the recipient may be disappointed if the subject line promises something that is not in the email itself.
5. The subject line must be free of errors, otherwise it can create a negative impression and reduce the effectiveness of the entire letter. Check your spelling and grammar before sending the letter.

Thus, the headings in the email newsletter play an important role, as they help the recipient quickly navigate the content of the letter and decide whether he needs to read the letter or put it off for later. And it is important to make sure that your letter is opened and read by the recipient. In conclusion, I would like to add that these recommendations are important to follow when working with any mailings in marketing, for example, in   Passteam .