Whether you work in sales or your open rate marketing, you need to email deliverability keep an eye on your email deliverability.
If your email doesn’t reach the inbox, your recipients are unlikely to ever see it.
Fortunately, there are tools and tricks to improve your email deliverability.
In this post, we’ll explore what email your open rate deliverability is and how it can be valuable to your business.
Below, we’ll give you tips to optimize your email deliverability and increase your sales performance.
What do we mean by email deliverability?
Email deliverability is the ability of your email to reach the recipient’s inbox.
It’s an important metric for both sales and marketing teams, gambling database as it determines whether or not your message will be seen by your leads.
What are your email deliverability criteria?
When you send an email, the success of that message can be determined by several factors.
These include:
- The reputation of your sending domain (i.e., how much spam has been sent from it in the past)
- The frequency with which recipients interact with messages sent from that domain
- If recipients have previously marked increase your email deliverability to improve your open rate messages from that domain as spam
- Delivery settings set by the recipient’s ISP or email provider
- Whether the recipients’ inboxes are already full or not
- The image-text relationship
- etc
You should also keep in mind that email servers will check whether your personalized email with your own domain complies with any security certification:
-
SPF: Sender Policy Framework (SPF)
- allows you to verify that an email originates from a specific domain during the email delivery process. This is done by checking whether the IP your open rate address sending the claimed email is authorized by the administrators of that domain.
- DMARC : Allows email administrators to stop phishing attacks. This makes it appear as if the message is coming from a different, usually more reputable, source.
- DKIM : DomainKeys Identified Mail helps prevent phishing. It does this by attaching an encrypted signature to the header of all outgoing messages.
- MX Records : The Mail Exchange Record (MX Record) indicates which mail server is responsible for receiving email messages on behalf of a domain name.
If you use Gmail, you can configure it directly through Google Tool Box, as described below:
There are four ways to verify the authenticity of your email, european union email list which can impact email deliverability.
The better you configure these elements, the more likely another server will trust you, which in turn improves your deliverability.
Why was the concept of email deliverability created?
Historically, email deliverability has been designed to protect users from spam.
As such, there are algorithms that analyze every message you send to ensure it is not classified as spam.
Depending on the factors above, your emails may be blocked by the recipient’s server or sent directly to their inbox.
Today, companies send many more marketing email deliverability and sales emails than ever before.
This means that the number of messages sent from a your open rate given domain has increased, and so have the rules for getting a green signal from your recipient’s mail server!
In this regard, proper email deliverability is more important than ever.
If you use LaGrowthMachine, you’ll know exactly how many emails you sent, how many were opened, and how many received responses in real time.
It’s a great way to automate your sales emails to a large audience without losing sight of deliverability.