Build a relationship before the emergency
Before focusing on how to communicate the cancellation of an event. It is useful to make a more general consideration regarding communications during a crisis. Communicating correctly, simply and sincerely during a critical situation is crucial to get out of it, but the perception of your brand can still be negatively impacted. Furthermore, it is take email marketing service never easy to communicate difficult news, especially when you do not have a close relationship with the recipients of the communication.
Communicate the cancellation of an event to
Canceling sporting events, demonstrations or theatrical performances requires complex planning. This is why, thanks to targeted measures, companies will be able to deal with this situation. Below is a list of all the aspects to consider:
- Respecting the company value
- Be transparent
- Arouse empathy
The forced cancellation of an event can thus be transformed into an opportunity to strengthen the relationship with your customer base and consolidate the perception of the brand’s reliability.
Respecting the company value
Communicating the cancellation of an event in an emergency means not forgetting your corporate values. Informing the public on this occasion too, adhering to the brand’s ideals, in fact, is
Arouse empathy
Regardless of the nature of the event cancellation, it is necessary to take into account the commitment that the public has shown to be able to participate, in addition to the inconvenience caused to them. Providing clear and sincere explanations when communicating the event cancellation is essential to convey regret for the missed opportunity.
What to write in the message
The first step in announcing the cancellation of collaboration with a powerful partner an event is to draw up a list of key information to convey . The best way to do this is to try to empathize with your interlocutors , anticipating any questions they may have about the cancellation of the event.
Below we have collected some of the most common questions that an event cancellation communication should answer:
Multi-channel strategy to communicate effectively and timely
In the event of a scheduled event being cancelled crawler data or postponed, the best strategy is to develop a communication plan using different tools . The more touchpoints are used, the higher the probability of being able to reach our interlocutors promptly, minimising inconvenience.