Let’s take a look at some specific types of welcome emails you might want to send to your audience. Each email is tailored to a different goal, and you may want to A/B test different options to see which performs best with your subscribers.
Introduce Yourself Welcome Email
Use this welcome email to send your subscribers an email explaining why your company exists, what you sell, and how you bring value to them.
In many cases, welcome email belarus phone number library examples often include a welcome gift that you advertised in your opt-in form. Perhaps you advertised a free checklist or cheat sheet in exchange for a subscription.
In this case, make sure the free download is attached to the welcome email.
Special offer/discount welcome email
These types of welcome email examples are common among e-commerce businesses. You can offer a special discount or another type of offer right away.
For example, in the welcome email the importance of social media marketing example below, cocktail brand Three Spirit starts by offering new subscribers 10% off their first order. This immediately grabs the recipient’s attention and encourages them to make their first purchase.
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Consider the types of products you offer and their price points. If you sell a product that costs $20, you can speed up your conversion funnel and close sales faster. In this case, a discounted welcome email makes sense.
However, if your product or service is worth thousands of dollars, you can’t go straight to the sale. Consider other welcome email examples.
Instructions on email
First, it motivates your audience to business sale lead immediately engage with what you’re selling. Second, it removes any confusion people may have about how your product or service works.
Be clear and concise with instructions. Write in active voice, with each sentence beginning with a verb. We also recommend adding photos or illustrations to help further explain the instructions. Some people learn best through visuals.
Finally, include a link to your help center or FAQ page, if you have one. This way, your subscribers can get further assistance without having to contact you directly.
The welcome email example below explains how users can get started with the Citizen app. It breaks the information into four short sections that are easy for users to read quickly.
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