Choosing the right type can only be done based on Choosing the right campaign your campaign objective. That is,
choose the campaign type that offers the most benefits for your advertising goals. Here’s a detailed overview:
Advantages of search campaigns
- Increase sales and conversions.
- For products with a complex sales cycle, you can focus primarily on conversions.
Advantages of display campaigns
- Here too, appealing calls to action israel phone number library increase sales and the number of conversions.
- Brand awareness and willingness to buy are promoted with this type.
- You achieve greater reach by displaying on websites and in apps.
- With video ads, you can draw potential customers’ attention to your brand or encourage them to buy your products.
- The More Conversions campaign subtype allows you to set up action-oriente video ads.
- Your ads will also be presented on YouTube.
Also interesting: Google Ads Assets: Important information about sitelinks.
Advantages of shopping campaigns
- Visually appealing product listings can promote your retail products.
- Users are motivate to make purchases in your what is ielts online shop or to convert in order to receive further information.
- This type can also be used locally and sell more goods to users nearby.
- Main advantage: You present an ad to potential customers when they search for your or similar products online.
Benefits of Discovery Campaigns
- Simply displaying your content in the Google Feed increases your brand awareness.
- Your offers are displaye for suitable keywords that specifically show users your portfolio.
Advantages of app campaigns
- This type can be used to increase the number of installations, Choosing the right campaign interactions or registrations for your app on mobile devices.
- This creates multi-channel marketing : one campaign is enough to deliver ads for your app on the search network, the display network, on Google Play and on YouTube.
- Automate ad creation, targeting, and bidding ensure optimal performance.
Also interesting: CPC for text ads: How your Google Ads costs are calculate
Benefits for local campaigns
- They increase store sales by encouraging potential customers to visit stores.
- You can also advertise events and promotions in your stores here.
- Users can see the address and opening hours of your sales areas at a glance.
- Here, too, one campaign is sufficient to show your ads on the search christmas island businesses directory network, the display network, Google Maps and YouTube.
Advantages of smart campaigns
- This type also aims to increase sales and lead numbers.
- The simple setup requires only a few details and a few ads.
- The campaign will then be set up automatically.
- All ads are optimize and focuse on the appropriate target groups.
Benefits of campaigns for maximum performance
- Getting starte with campaigns for maximum performance is also very straightforward. Once your campaign is publishe, it will be automatically optimize for the best possible performance.
- The automation functions can be refine base on your own market research and customer knowledge.
- Automation also optimizes your budgets and bids across channels, Choosing the right campaign allowing you to respond in real time when opportunities for new conversions arise.
- This allows more relevant ads to be present automatically at the right moment.
- With Google Statistics, you can gain an increasingly accurate picture of how automation works to best target customers.