The Bezos Effect: Amazon Technologies That Changed Ecommerce
Product Reviews The following year after its launch, in 1995, Amazon decided to allow customers to post reviews of books, […]
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Hyperlocal delivery: principles, trends, cases
What is hyperlocal delivery? Imagine that you just came back from the supermarket, where you bought groceries for the week,
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Checklist: How to Turn a Lead into a Client
A sales funnel is the path a user takes from the first contact with a brand to making a purchase.
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How to create a turbo page via Yandex.Direct
A turbo site is lighter in size compared to a regular business card site, for example. Therefore, such landing pages
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Discovery Commerce: Marketing of the Future or a Dummy?
An indicator that should be the basis of any marketing strategy: it will tell you the maximum amount that can
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Triggers That Don’t Annoy: How to Launch
The REES46 team has been working with trigger chains since its foundation. And we have always treated triggers as a
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Don’t Stop the Buyer from Buying
The share of people searching through search is constantly growing. If in 2021, according to our data, the share of
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Increase your sales with Doppler
Best practices for monitoring your brand’s e-reputation Yuriana Coss Yuriana Coss He is a marketer by profession but digital at
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Focus on the experience, not the product
Exclusiveness Normally, we like to believe that we are unique, that we belong to select groups that not everyone can