Instead of using typical percentage or dollar discounts, ButcherBox promises free rib eye and bacon for signing up. Who could say no to that—unless, of course, you’re a vegetarian, but you’re not the company’s target demographic anyway.
You could promise a discount coupon or a $10 gift card for a subscriber’s first order. Use your imagination.
11. Add an opt-in form in your website footer – it will be visible on every website page
The footer is another great place to place an opt-in form. If users scroll all the way to the end of the page, they won’t have to scroll back bahamas phone number library up again if they want to accept your lead magnet.
If you visit the Stock Trading Expert Talk Timothy Sykes website, you will find a lead magnet offer and a sign-up form in the footer.
These so-called wide footers allow you to add a lot of information at the bottom of your website.
12. Segment based on audience behavior
For opt-in email marketing to work as intended, you have to remember that your audience is made up of different people. They’re at different stages of the conversion funnel, and they want different things.
Put subscribers into lists based on their behavior. For example, if they sign up from a product page, they’re probably ready to buy. Or, if they sign up on the homepage and don’t drill down further into the site, they’re at the top of the funnel.
13. Make your opt-in form mobile-friendly – win big on small screens
Did you know that 94.6% of Internet users access the Internet via mobile devices? The mobile revolution has changed the way people access information.
Today, 41% of email views are peaked on mobile devices, compared to just 39% on desktop.
Image from Forbes Advisor
Optimizing your opt-in form for mobile devices is no longer a suggestion, it’s a necessity. If you don’t, you’ll be missing out on many potential subscribers.
To achieve this:
- Make those calls to action nice and thick and easy to click; the minimum area is 48px x 48px.
- Keep it short, concise, and readable.
- Select Single-column design.
- Choose fluid images and scalable fonts that automatically adjust to screen size.
- Use a mobile device simulator to test your opt-in form for any responsiveness issues.
Investing the time and effort to create a mobile-friendly opt-in form shows that you value your mobile audience. Plus, launching a mobile-responsive email design can increase unique mobile clicks by 15% . It’s a win-win!