There are many ways to grow your Shopify store, but one that always works is to use email marketing to convert leads into actual customers.
Even now, email marketing remains dominant, with personalization and technology influencing customer behavior more than ever before.
But how effective are you at sms services growing your email list? Are you still hoping and waiting for prospects to fill out a contact form and leave their email, or are you actually taking proactive steps and using the right tools to capture leads on your Shopify store at the right time?
You see, when we talk about the right tools, we don’t just mean any tools out there. We’re talking about pop-ups – those tiny or sometimes huge boxes that pop up on your screen when you’re browsing a website.
Yes, however, you may feel that these popups can really help increase your lead conversion rate if you use them correctly.
As a Shopify store owner, you might be looking for the best way to maximize your website traffic without spending a ton of money on marketing. In that case, your Shopify store needs a popup app.
The best popups for Shopify are those that use exit-intent technology or special triggers and targeting rules to increase your chances of leads and conversions, making the most of your conversion efforts.
But before we discuss the best popup apps for Shopify stores, let’s review the different popups you can use to improve your email list.
The type of pop-up you want
Let’s start by outlining the various popup options your app should offer. This way, you get a tool that gives you the popup styles you need to enhance your list building strategy.
Scroll-triggered popups
You’re familiar with these — they appear when you scroll down to a specific area of a web page, like about halfway through a blog post. Some even appear before that.
This works well because it attracts visitors who engage with your content (and are more likely to want to sign up for your email newsletter).
Time-Triggered Shopify Popups
Then there are pop-ups that appear after a certain amount of time. For example, 30 seconds after a visitor lands on a web page.
This is 10 Lightbox Popup Examples to Boost Website Conversions another great way to generate leads from potential customers who have shown interest in your website. The longer they stay on your website, the higher their interest.
But you don’t want to wait too long to show the popup, or you run the risk of them leaving too quickly.
Click-triggered Shopify popup
Now, if you want your popups to be more targeted, you can activate them when a specific image, word, or link is clicked. This eliminates anyone who doesn’t complete the action, so it has a backup to capture visitors with different behaviors.
Exit-Intent Popup for Shopify
Exit-intent popups are one of the most effective popups you can use to capture leads from your Shopify store. If you are confident about the quality of your website traffic; then you don’t need to do any more targeting.
Simply set up a popup that appears when a visitor is about to click away from your Shopify store. For example, when they’re about to click the back or close button.
Does your Shopify store need a pop-up?
absolute!
When you’re an e-commerce business, you need a way to market your products. As we’ve discovered, retailers do best when they have a large email list of targeted and engaged email subscribers.
You have a number of options for achieving this. You can hope that your blog is engaging enough for your audience to fill out an opt-in newsletter form at the bottom or side of each post.
But who’s to say they’ll take the time to look at your offer, let alone sign up?
Alternatively, you could spend aleart news money on ads to drive people to your newsletter signup landing page. But this can quickly become an expensive ordeal with little to no ROI.
That’s why popup forms have become so popular. When displayed at the right time and with the right message, you can easily convert visitors into hot leads.
Once you grow your email list, you can continue to engage your audience and potentially win (more) of their business. Statistics show that emails can generate $38 for every $1 spent .So which popup app is best for your Shopify store?
Poptin – Exit-Intent Popup App for Shopify Stores
There are several reasons why we think Poptin is the best exit-intent popup app for Shopify stores. For one, it offers all of the different popups we listed above. Plus, the design is intuitive enough that first-time users can create a popup in minutes.