You don’t need to have your product involved in your event. Your company can still build brand awareness by promoting a message that resonates with users. 6. Google: 2015 Impact Challenge Sometimes an experiential marketing event doesn’t even have to relate to a company’s purpose. Instead, it can focus on something that makes a mark on customers’ hearts and minds. An example of this is when Google not only gave away $5.
With this experiential marketing campaign
5 million to non-profits in the San Francisco israel telegram data Bay Area, but also let the public decide where the money would go. Google let locals decide in an interactive way. How? They installed interactive posters that people could use to vote for a cause they cared about. people had the chance to interact with a brand indirectly. Indirect or direct, experiential marketing can provide users with a memorable experience. That offers an immense benefit, as 72 percent of consumers say they positively view brands that provide great experiences.
Which may have encouraged sales
Adidas set up a pop-up store and had Chicago Bulls point guard Derrick Rose, who was sponsoring a new line of sneakers and has a reputation for his jumping abilities, challenge fans to win a pair of trainers by taking them off a 10-foot-high shelf. Adidas filmed the event and released a video that showcased it to the public. The original version got over 500,000 views. Not to mention, fans of Rose got to meet and interact with him, of the sneaker.
Chocolate Maybe your company
This experiential marketing campaign is a great example of how to use online media to support an event, as well as how to host an event to increase buzz about a new product even more. 8. Milka: Pay it Forward with wants to use a simpler experiential marketing campaign. Do those exist? Well, of course! The chocolate company Milka started a campaign where they left out a single square of chocolate from some purchased bars.
To give users two choices
It’s a small amount, but people certainly your website – easy and free to apply noticed. Why did Milka do this? To have Milka mail the missing piece to the user To have Milka mail the missing piece to someone else with a personal note For Milka, either choice was beneficial. The person received free chocolate or had the feel-good feeling of sharing the love with a friend or family member. If someone decided to send the chocolate bar, however, it raised double the awareness for Milka’s brand.
News channels all over the world
9. Red Bull: Stratos Jump Red Bull does ca cell numbers a lot of experiential marketing, but this example is one of their most famous. They got Felix Baumgartner, an Austrian daredevil, to break the speed of sound as he set a record for the highest recorded parachute jump ever. showed live coverage of this event, giving Red Bull incredible brand exposure, as well as emphasizing their dominance when it comes to experiential marketing campaigns.