Action for you: Communicate to your agency when the best time is to reach you. If that is 8am on a Tuesday morning, then that’s when the agency will speak with you. But make sure that you make yourself available to your agencies at least once a month for a status call and stick to it if possible or let your project manager know as soon as possible in order to re-schedule. Also make clear which form of communication you prefer and in which circumstances you would like to be reminded, in which ones not.
progressed without your prior consent
if at all. Ensure your agency provides you with bc data america a clear overview of the items in order of priority whenever your input is required. Update your agency on changes Changes happen quickly. A new CEO starts, a new product is launched, the office is being extended or a move is on the horizon. Everyone in your company is well aware of the news but your agency might only find out about it by reading a press release about the appointment of the new CEO or everyone is so wrapped up with a new product launch and all its offline activities that you only remember a few days before to brief your agency.
Of course this is not intentional
but it can negatively affect the effectiveness of your agency. New developments can catalyse new marketing opportunities. For instance, changes within senior management can mean that the agency’s work will be reviewed or that the agency might even have to re-pitch. Giving your agency the heads up as soon as possible, ensures your agency has time to prepare and also make you look more proactive and competent. A new product launch could inspire a new PR and social media campaign and can influence Paid search,SEO and content strategy activities.
Action for you: Ensure you
let your agency know early on when there is a change or addition to the Senior management team. Agencies can prepare status presentations well in advance and are ready to meet, make a good impression and show how well they’ve been working with you to date. Also make sure to touch base with your agency at least on a quarterly basis, if not more frequently and update them on internal changes. This will enable the agency to align their. Strategy and plan for new campaigns or higher volumes of workload that can.
Final thoughts If you feel you
re not getting the value from your agency, I encourage you to speak up as early as possible. Communication is key and absolutely paramount in order to achieve your goals. I would strongly recommend being as transparent as. Possible with your siteground server speed suppliers, so they can perform to their full abilities. This also works both ways of course. Your agency should keep you abreast of what they have been working on in regular intervals.
Frequent review meetings should
take place and give both parties the. Opportunity to get to know each other better and build a long lasting and positive relationship. Do you have any other tips you can share to improve the client-agency relationship? We are all ears!We’re approaching loan data a new year. Again and the online marketing world is estimating and predicting. What is going to be trending in 2016. This year we’ve seen a bunch of new features in online marketing – the rise of mobile and video,