You may have noticed that in Neil Patel’s exit popup above, he offers a free cheat sheet. It’s very simple to make, but also has a great impact on the opt-in. Neil’s conversion rate averages over 7%, which is well above average.
Your lead magnet may look different. You can offer a toolkit, template, checklist, video, or anything else you think your audience will enjoy. Make sure to communicate the value on your opt-in form.
Ideally, a lead magnet should answer the question: “What’s in it for me?”
3. Make your opt-in form visible to website visitors
You can place your email subscription form anywhere on your website, but some places tend to work better than others. You want as many people as possible to see these forms.
Sidebars are popular places, but they argentina phone number library don’t always perform as well as other places. We’ve already recommended a top bar, which is always visible to visitors, but exit popups can work well, too.
When a visitor tries to exit the browser, the page takes over and the Hello Bar appears. If it is eye-catching and has significant value, the visitor will want to stay on the page.
With Hello Bar, A/B test different types of forms and different placements. The more data you collect, the better, because you don’t want to waste an opt-in email marketing opportunity.
4. Use an actual opt-in form – avoid using links to opt-in pages
There’s nothing wrong with having an opt-in page on your website. In fact, I encourage you to do so, especially if you can optimize it for SEO and generate organic traffic.
However, this isn’t the best strategy google ads campaign: which campaign type suits your ad? when you want to get people to sign up for your email list. When you insert a link on your opt-in page, you create an extra step in the process. They have to click on the link, fill out the form, and then click on the CTA button.
Use gamification
Make your referral program more attractive by adding gamification elements like points and levels. The more customers refer, the better the rewards they get.
That’s a lot of work. Instead, use top bars, sliders, and similar tools to present your form to your visitors. If you prefer, you can also add a business sale lead form in your navigation bar, header, or sidebar.