A welcome email has a few core purposes besides being a welcoming gesture from your brand.
Let’s discuss this below.
- Email Validation : Sending a welcome email can help you validate the email addresses of your subscribers. This can help bahrain phone number library you maintain a clean email list, as invalid email addresses can negatively impact your bounce rate.
- Brand introduction : You can use a welcome email to formally introduce your brand to potential customers. This is a great way to let potential customers know about your brand vision and goals.
While all information about your brand and products can be shared in the email copy, you can add links to specific landing pages and social media channels to familiarize subscribers with your brand.
- Brand Loyalty : When you take the time to send a personalized welcome email, it tells your new subscribers that you not only appreciate their signing up, but that you look forward to building a long-term relationship and customer loyalty.
Components of a Welcome Email
Welcome emails consist of several key parts designed to make your subscribers feel valued and appreciated. But to make your welcome letter stand out and leave a good impression, you need to learn the techniques for writing what is influencer marketing and its importance for brands? these emails.
Here is a list of important elements of a good welcome email:
- An introductory note that welcomes and greets your subscribers. Personalization here will be very effective.
- A link to confirm your subscription should always be added to this email for double confirmation.
- The subject line of your welcome email should always be attractive and have a personal touch.
- The body of your welcome email should list the benefits your subscribers will receive by connecting with your brand.
- A portion of your email should be dedicated to your brand.
- Link to your privacy policy to assure new subscribers that you won’t misuse their contact information.
- Give a soft introduction to your main product or service. (Don’t give a hard sell. Just let subscribers know what you’re selling and its benefits. )
What is the best way to get email list subscribers?
Collecting email list subscribers is the key to achieving an excellent email marketing campaign. You can’t send a welcome email if no one business sale lead has subscribed to your list.
Hello Bar allows you to quickly and easily collect email list subscribers from any page of your website. For example, install a top bar that showcases your offers and invites subscriptions.
Top bars aren’t the only option. Sliders can work well, too, especially when they’re delayed so they don’t appear immediately when visitors arrive at your page.