We’ve grouped them together because they all fall into the same category. You offer a download of some kind, so you need to describe that download and provide any related instructions.
For a lead magnet, the instructions might be very simple. You send an ebook , white paper, or other download to the email, or include a clickable URL.
The same goes for content upgrades.
Maybe you offer an extended version of an article you wrote for a blog post. Again, use a download or URL to offer the content.
For SaaS businesses and other companies that offer free trials, you may need to provide more instructions. For example, users benin phone number library may need a login and password to access the free trial. Explain in your welcome email sequence how to get started and what to do if users encounter problems.
Here’s an example of a welcome email from fitness brand Spartan. It offers a free trial to motivate its target audience to start using the fitness app.
Pictures via very good email
Product Catalog Welcome Email
This is another favorite for e-commerce stores. You can send your entire product catalog in a welcome email to steer potential customers would you like to try out hubspot or the hubspot cms? toward products you think they might like. For example, you can segment your audience based on the product pages they visit, then reinforce their interest in those products with relevant content.
If you’re sending a product catalog welcome email, make sure to include high-quality, visually appealing images. Add a clear call to action and catalog link to make it easy for interested subscribers to shop.
In the example below, Filson invites users to shop from its November catalog and displays images of some of the products in the catalog. This invites users to browse the catalog and look for products they might like.
Pictures via very good email
Social Proof Welcome Email
A social proof welcome email goes some way to showing how popular you are. It’s a bit like a beauty contest, but less offensive.
Testimonials from loyal customers and reviews from third-party sites are powerful persuasive tools that demonstrate how popular you are with your existing customers.
To build your brand’s credibility and awareness, you can try different strategies to include social proof in your emails. You can find clever ways business sale lead to impress your potential customers by including text messages, testimonial videos, ratings, and UGC in your welcome emails.
In the email below, dental care brand Bite shows how to use the power of social proof to build a first impression. This persuasive welcome email showcases testimonials from well-known brands. It also includes a clear CTA button to encourage users to check out more reviews from satisfied customers. Imagine users clicking on the CTA and being directed to a video with more testimonials — a powerful combination of email and social media for dental video marketing to attract customers.