Events – on interactions with events creat by your page;
instant experience – who interact with this feature on Facebook or Instagram;
Facebook page – people who follow your page;
shopping – people who have already view your products on the Facebook and Instagram shopping functionality.
Add to customer list
Most data collection actions from these sources are automat by Facebook’s integration with other tools. However, when this is not the case, it is possible to insert contact lists .
They must contain information known as identifiers and allow, such as email, phone number and home address. They iraq email list must also be sent in standardiz CSV or TXT file formats. This way, Facebook can find the profiles link to this data or suggest similar audiences.
Set up custom audience
Once you’ve select your custom audience source, you can further segment your custom audience by utilizing those sav audience settings we explain above.
Is this enough to launch your Facebook campaign?
No! After all, implementing these settings is just the tip of the iceberg of a Facebook marketing strategy. Before that, you ne to take planning steps that ensure greater effectiveness and return on investment. We’ll explore two of them below.
Segment the audience
Target audience segmentation involves a set of complex and systematic analyses to find the people most likely to purchase your products. In other words, it is not exactly those people you want to reach in the abstract, but especially those who are already engag with your brand or who have purchas your products or services. Bas on their characteristics, it is possible to locate other potential customers.
Use personas
To develop ads and content implement a review process to edit and approve translations that will be publish on afb directory Facebook, the creator must be able to create a mental model of the person they are talking to. Personas are semi-fictional characters bas on the characteristics, interests and behavior of your ideal customer.